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When Information Is Public, Design Matters: The Case for a Better Digital Experience in Government

In today’s world, a citizen’s first interaction with a municipality or public utility rarely happens in that organization’s office—it happens on a screen. A government website is now a form of digital infrastructure that is just as critical as physical infrastructure in the eyes of the public. When a website contains outdated information or is […]

Meeting the April 24 ADA Compliance Deadline for Government Websites

A critical ADA compliance deadline for local governments is less than a year away. On April 24, 2027, all state governments and municipalities with populations over 50,000 must make their websites and apps accessible to disabled people. Although the legal requirement creates an environment of urgency, ADA compliance has long been a critical effort to ensure every resident has equal access to critical information from government entities.  On […]

Energy is No Longer a Background Issue: How Digital Communication Shapes Public Perception

For decades, the mark of a successful public energy utility was its invisibility. If the lights stayed on and the grid remained stable, the public was satisfied and the organization stayed in the background. Today, energy has moved to the forefront of public discourse, driven by a convergence of rising costs for consumers, infrastructure modernization, and an increasing shift towards clean energy.  In the age of instant information, public power utilities […]

Silence Is a Message: Why Public Sector Organizations Must Show Up Online

In the era of instant information, silence is no longer neutral. Silence not only invites speculation but is viewed by the public as a conscious choice. When a public agency, municipality, or energy utility is absent online, the vacuum is quickly filled by unreliable third-party reports and community frustration. Silence does indeed speak volumes, and […]

Women’s History Month: A Spotlight on Helen Lansdowne Resor

As a woman-owned business, Niki Jones Agency is particularly excited to celebrate Women’s History Month. As a full-service strategic marketing agency, we are particularly excited to recognize Helen Lansdowne Resor, who is recognized as the first woman to plan and develop national advertising campaigns in the United States.   Resor was also a mentor and champion for other women in the field, […]

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