Americans in the New York region and across the country are demanding more and cleaner energy while keeping costs from rising even further. This demand represents an opportunity for public and for-profit energy utilities to position themselves as leaders in the space. Strategic communications are the key to unlocking this potential. New York’s Focus on Clean and Renewable Energy New York Governor Kathy Hochul addressed clean and renewable energy directly in her State […]
The way people find information is changing fast. If you feel like the rules of the internet are shifting under your feet, you are not alone. We are currently in the middle of a massive change in how businesses connect with their customers. In the past, people typed a few words into a search bar […]
With algorithms constantly flooding our screens with content, getting noticed on social media has become exceedingly challenging. The key to cutting through overcrowded feeds and driving real business is a strategic mix of organic social media marketing and paid social media advertising. Blending organic and paid media for the goal of brand building is no […]
For marketing managers and business owners, understanding your audience is everything. Traditionally, market research has been slow, expensive, and often delivered in episodic, one-off projects. You might spend weeks or even months recruiting a panel, running interviews, and finally getting a report. A massive change is here, however. Generative AI is not just speeding up […]
Government communications roles come with unique considerations. You need to connect with residents, share vital information, and make complex programs easy to understand. Government communications are more than sending a message; they’re about making a real impact in the communities you serve. Achieving this goal often requires an insightful and strategic partner for communications. This […]