Our Blog Posts
The world of fundraising for nonprofits has shifted. Donations are down, and trust needs rebuilding. So, how can you raise funds and stand out in a crowded digital space? The answer lies in cultivating a loyal community on social media – organically! Organic vs. Paid: What’s the Difference? Imagine social media as a neighborhood. Organic…
Online marketing thrives on data. Every like, comment, and share reveals valuable insights about your audience and campaign effectiveness. Some interactions happen “off the grid,” however, and are invisible to analytics. This is known as dark traffic, and understanding it is key to leveraging it. What is Dark Traffic? Dark traffic, also called “dark social,”…
In the fast-paced business world, “marketing” is often thrown around as a catch-all term for any communication efforts aimed at promoting a product, service or organization. But for those in the trenches – business owners and marketing managers alike – understanding the differences between branding, marketing, and advertising is crucial for building a successful communications…
How people search for information online is changing. Artificial intelligence (AI) is no longer science fiction. Rather, it is reshaping the search engine landscape. Marketers must adapt. Niki Jones Agency, Inc. is here to update you on the rise of AI-based search tools and show you how to leverage them for success. AI Features Are…
Although only a year old, Threads, Meta’s take on Twitter/X, has earned its place in discussions of major social media platforms. The app has rebounded from the slump in growth that followed its explosive launch in July 2023 and has surpassed 150 million active users. Threads focuses on close-knit communities, allowing users to initiate and…
Effective fundraising goes beyond bake sales and pledge drives. Nonprofits are increasingly leveraging the power of digital marketing for fundraising, and for good reason. By strategically employing online channels, you can cultivate a passionate donor base, amplify your reach, and ultimately, generate more impactful results for your cause. Nonprofits have unique marketing needs and challenges.…
Out-of-home (OOH) advertising (those billboards and bus stop signs you see every day) might seem outdated in our digital age, but don’t be fooled! OOH advertising is experiencing a renaissance. Modern digital out-of-home advertising (DOOH) helps businesses bridge the physical and digital realms and can be integrated with broader digital marketing campaigns. This increasingly popular…
Imagine cutting through marketplace noise with a brand powerful enough to engage both eyes and ears. Sonic branding, the strategic use of audio elements to create a unique brand identity, is no longer a niche tactic – it’s a fundamental aspect of building a memorable and emotionally resonant brand. What Is in Sonic Branding’s Toolbox?…
In today’s content-saturated world, businesses need to cut through the noise and stand out. Enter audio marketing, a dynamic strategy that leverages the power of sound to connect with your target audience on a deeper level. While it originated in the golden era of radio, modern audio marketing, including podcast content marketing and sonic branding,…
In the ever-evolving landscape of small businesses, standing out from the crowd is paramount. But what truly sets your brand apart? Beyond products and services, consumers are increasingly drawn to companies with a clear sense of purpose. This is where two key branding elements come into play: purpose statements and mission statements. While often used…