Strategic Marketing and Creative Services Turn Heads and Save Lives in New York’s Hudson Valley

Like all modern media, integrated marketing can be influenced by current events. A seemingly unrelated news item can cause significant changes to an established strategy. As a strategic marketing and creative services firm in the New York market, Niki Jones Agency is used to adapting with changing circumstances to make sure the right audience gets…

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Crisis Communication and How It Can Affect Your Brand

  A crisis is perpetually around the corner for any organization. Effective crisis communication is key to avoid significant damage to your reputation with your stakeholders. Preparation won’t erase the crisis but will set the foundation for navigating the situation. Ineffective communication not only aggravates the crisis but threatens the integrity of your business. Key…

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Up Your Marketing Game with Interactive Publications

Did you know the first magazine appeared in 1663? (Click here to read Britannica’s entry regarding the history of publishing.) It’s true. Johann Rist published the first monthly periodical over 350 years ago! Since then, publications have become a staple of our daily lives. We look to newsletters, journals, magazines and catalogs for information about…

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Mitigate Threats with Cybersecurity Crisis Communications

When the pandemic struck in 2020, many Americans adjusted their routine to work from home. This transition sparked significant change in how employees operate. Early morning stops at the café became quick trips to the kitchen, while slacks and dress shoes were swapped for loungewear and slippers. Unfortunately, one important change flew relatively under the…

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What is Storytelling? The Logic behind the Literary

The marketing industry loves buzzwords and over the past few years, literary language has been on the rise. References to storytelling and narrative have headlined hundreds of Forbes articles in the past year, including the recent, “3 Unique Strategies to Selling More with Storytelling” (Click here to read the article in Forbes.) There are a…

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Domain Name Registration Bolsters your Brand

Domain name registration is first in a long list of tasks required to build your brand online. And while it may not be as glamorous as web design, it is nonetheless satisfying to type your very own domain name into the address bar. After all, “domain” means an owned or controlled area of territory. Once…

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Green Web Hosting for a Sustainable Internet

At Niki Jones Agency, we take pride in our commitment to using sustainable energy. So much so, in fact, that the U.S. Environmental Protection Agency has recognized our use of renewable electricity. Since 2008, 87,483 kilowatt hours of green electricity have powered our agency’s computers! You can imagine our surprise, therefore, when we learned about…

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No Sticky Situations! Crisis Communications for Digital Events

It’s always been wise to include a crisis communications plan in your event marketing strategy. In 2021 however, the “what ifs” of that plan look a little different than in other years. (Click here to read about our holistic approach to event marketing.) While crisis communication plans generally prepare for the worst case scenarios (like…

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Illuminate Their Inbox with Emails for Dark Mode

Email marketing remains one of the most lucrative channels for digital marketing in 2020, returning over $40 for each dollar spent. (Click here to read more about our approach to email marketing.) Still, the success of your email campaign depends on its user-friendliness. Like websites or social media ads, marketing emails must take viewer’s experience…

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Hey Niki – Why Does Copywriting Matter?

Siri, Alexa, Cortana – there’s a long list of Artificial Intelligence bots people turn to when they have questions. In fact, nearly half of all U.S. households currently use a smart speaker like Google Nest or Amazon Echo! For this reason, copywriting for voice-activated searches is an increasingly important element in successful marketing. Even though…

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