Public energy utilities and government agencies do more than provide routine services— they provide the foundation for community life. Whether enabling daily activities like making coffee and commuting, or leading emergency scenarios requiring urgent communication, people look to their municipal providers to be reliable and credible. This is why it is essential that organizations who provide public services in power, transportation, emergency services, communications, education, and health care establish public trust. When we’re considering KPIs for the strategic communications strategy in […]
Americans in the New York region and across the country are demanding more and cleaner energy while keeping costs from rising even further. This demand represents an opportunity for public and for-profit energy utilities to position themselves as leaders in the space. Strategic communications are the key to unlocking this potential. New York’s Focus on Clean and Renewable Energy New York Governor Kathy Hochul addressed clean and renewable energy directly in her State […]
The way people find information is changing fast. If you feel like the rules of the internet are shifting under your feet, you are not alone. We are currently in the middle of a massive change in how businesses connect with their customers. In the past, people typed a few words into a search bar […]
With algorithms constantly flooding our screens with content, getting noticed on social media has become exceedingly challenging. The key to cutting through overcrowded feeds and driving real business is a strategic mix of organic social media marketing and paid social media advertising. Blending organic and paid media for the goal of brand building is no […]
For marketing managers and business owners, understanding your audience is everything. Traditionally, market research has been slow, expensive, and often delivered in episodic, one-off projects. You might spend weeks or even months recruiting a panel, running interviews, and finally getting a report. A massive change is here, however. Generative AI is not just speeding up […]