On June 9th, a new law requiring advertisers to disclose the use of AI-generated people in their ads went into effect in New York. The state labels these AI characters “synthetic performers,” and the statute is aimed at protecting consumers and creative workers alike from ads that blur the line between fact and fiction. The synthetic performers disclosure law, which passed in December 2025, is the latest […]
The reach of organic social media has been significantly diminished in recent years as platforms prioritize paid advertising and algorithm-driven feeds. Every account is competing for attention amidst the sheer volume of content posted on any given network. While some people might assume that organizations should invest less time and resources into organic social media […]
For marketing managers and business owners, understanding your audience is everything. Traditionally, market research has been slow, expensive, and often delivered in episodic, one-off projects. You might spend weeks or even months recruiting a panel, running interviews, and finally getting a report. A massive change is here, however. Generative AI is not just speeding up […]
Port Jervis, NY – The Niki Jones Agency will be recognized as the 2013 Medium Sized Business of the Year on Thursday, October 24 at the Orange County Chamber of Commerce Award Reception at Anthony’s Pier 9, New Windsor, NY. The Niki Jones Agency is a public relations boutique in Orange County, NY that specializes […]