What Makes A Good Brand?

Apple branding on laptop

What is it that makes a good brand? Is it the packaging, design, logo, font or color? Is it all of the above? Creating a brand for your company is extremely important. A successful branding campaign creates a feeling within a customer about a product. It may persuade the consumer to buy a certain product … [Click here to read the complete post…]

Fall In The Hudson Valley

Cool evenings and brisk mornings, autumn is in the air. Officially fall begins on Friday September 22, but with so many wonderful fall activities to enjoy in the Hudson Valley, why wait til then? Especially living in this area, the Hudson Valley is typically ripe with everything fall. Often when we think of fall our … [Click here to read the complete post…]

Geo Fencing

If you’re not familiar with the term “geo-fencing” that’s ok. The tech industry has a tendency to come up with odd names for new technology… usually using a metaphor of some kind. In this particular case though, it’s a rather accurate name for visually representing the technology. It leads us to imagine a physical fence … [Click here to read the complete post…]

The Importance of Google Reviews for Small Businesses

Importance of Google Reviews

After reading these words, Google has already processed over 40,000 searches. That’s 40,000 search queries per second with an average of 3.5 billion searches per day. The word “google” or “googling” is even in the Merriam-Webster dictionary. It shouldn’t be a surprise that google impacts our everyday life. But how does it impact your small … [Click here to read the complete post…]