Generative AI is no longer a futuristic fantasy; it’s a marketing reality. Did you know that AI-generated content is projected to make up 30% of all content on the internet by 2030? While the potential is enormous, simply throwing keywords at an AI and expecting marketing gold is a common misconception. High quality output depends […]
As marketing managers and business owners, we all share the same goal: attracting more customers and growing our businesses. In the digital age, a strong online presence is crucial for achieving this. That’s why your organization’s New Year’s resolution for 2025 should be to improve your Search Engine Optimization (SEO) strategy. Think of SEO as […]
Public entities (or “state and local governments”) offer many services on their websites and mobile applications (or “apps”). But these services are not always accessible to people with disabilities. In April 2024, the Department of Justice (or “Department”) published a rule that sets technical requirements for state and local governments to follow to make sure […]
The New Year is a natural time to refresh your marketing strategy. Tired of the same old tactics? Consider partnership marketing – a powerful way to expand your reach and attract new customers by joining forces with other businesses! What is Partnership Marketing? Think of it as how organizations make friends. Partnerships involve collaborating with […]
The marketing industry is constantly evolving, and 2024 has seen a significant shift towards AI-powered digital advertising automation and enhanced user experiences. Both Google Ads and Meta Ads have implemented exciting new features that empower advertisers with greater control, deeper insights, and more creative freedom. Niki Jones Agency stays ahead of the curve to ensure […]