Every brand wants to say something clever. Just do it. Have it your way. What’s in your wallet? But clever is only half the battle for audience growth/retention. To stay top of mind before goods or services are needed, it’s just as important to be memorable. This is a lofty objective in a mediascape full […]
In today’s digital age, cancel culture has become a prevalent phenomenon, with social media platforms providing a powerful tool for public scrutiny. What are the implications of cancel culture and brand pollution on businesses? Let’s look at some of the potential consequences and explore how companies can better navigate this challenging landscape. Cancel Culture: The […]
Guest blog by Mariel Lopez-Trujillo, Niki Jones Agency intern During my years in academia, I have found I want to be in a career where I can think strategically and creatively. I am now a few weeks away from graduating from the State University of New York at New Paltz as the first generation in […]
Social and economic justice are achievable only through solidarity. As a Women-Owned Business Enterprise (WBE), Niki Jones Agency, Inc. is heavily invested in the success of other women. As one of only 0.1% of creative agencies that are women-led, every campaign, every strategy, and every design we create is our advertisement that we can stand […]
ChatGPT, an artificially intelligent language model developed by OpenAI, has spent past weeks generating both buzz and content in cyberspace. It has also found its way into the headspace of professionals in almost all industries, sparking fears of replacement among some workers and firing up the imaginations of others. It’s a powerful and adaptable […]