The phrase “verbal branding” calls to mind clever slogans and snappy taglines. In recent years, however, it has become a crucial part of any company’s communications strategy. 2025, for instance, has seen a major shift in the focus of branding work, with words a brand uses to identify itself being seen as critical to its […]
Black Hat USA is the premier annual cybersecurity conference, held from August 2-7 this year at the Mandalay Bay Convention Center in Las Vegas. Black Hat USA 2025 featured a structured agenda: trainings from August 2-5 for skill-building across levels, a Summit Day on August 5 with specialized sessions like the AI Summit, and the main conference on August 6-7 with over 100 briefings…
Artificial intelligence (AI) has become an integral component of modern life, streamlining numerous processes and enhancing efficiency across various sectors. However, the rapid proliferation of AI technologies has brought to light a significant, often overlooked, environmental cost: substantial energy and water consumption. While AI’s benefits are widely recognized, its resource demands necessitate a deeper examination […]
The world of digital marketing and web development is always changing, and right now, Artificial Intelligence (AI) is leading the charge, especially in how we think about user experience design (UX) and User Interface (UI) design. For marketing managers, understanding this shift isn’t just about keeping up – it’s about staying competitive and boosting your […]
Artificial intelligence (AI) is no longer just a futuristic concept; it’s a powerful force rapidly changing how creative work gets done in the media and advertising world. Specifically, generative AI in advertising is becoming a major player, helping creators explore new ideas, work faster, and produce impressive results. Many creative professionals are already using AI […]