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AI in Advertising: Adapting to the Creative Revolution

Artificial intelligence (AI) is no longer just a futuristic concept; it’s a powerful force rapidly changing how creative work gets done in the media and advertising world. Specifically, generative AI in advertising is becoming a major player, helping creators explore new ideas, work faster, and produce impressive results. Many creative professionals are already using AI […]

AI News Summaries & How Media Outlets Are Adapting to a Click-Free World

The way people get their news is changing fast. More and more people are turning to AI tools like Google Gemini and ChatGPT for quick answers and summaries. The growing trend of getting news summaries from AI is a game-changer for the media industry. For marketing managers, understanding this shift is crucial for staying ahead. […]

Beyond Scrolling: How Social Commerce Platforms Are Revolutionizing Retail

Ever feel like social media marketing and e-commerce are two separate ships passing in the night? Well, the lines are blurring, and a powerful new force is taking center stage: social commerce. What Are Social Commerce Platforms? You’re casually scrolling through your favorite social media app – maybe TikTok, Instagram, or Facebook – and see […]

A Perfect Union: How Digital Ad Campaigns & Organic Content Marketing Tie the Knot for Business Growth

In the dynamic world of online marketing, you often hear about two distinct approaches: paid digital advertising campaigns and organic content marketing. While they might seem like separate entities, at Niki Jones Agency, Inc., we believe they are, in fact, meant to be together – a powerful marriage that drives unparalleled business success. Let’s first […]

Fueling B2B Growth: A Strategic Marketing Approach

As a strategic marketing firm, Niki Jones Agency is deeply invested in the b2b growth marketing of our clients. We understand that sustainable success in this market requires a well-defined b2b growth marketing strategy and the expertise of seasoned growth marketers. Our approach centers on achieving and meticulously tracking growth through Key Performance Indicators (KPIs). […]

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