Perhaps your business generates sudden negative press publicity that may threaten the integrity of overall business operations. Therefore you may have a crisis on your hands. With the rise of social media and digital interaction there is essentially nowhere for brands to hide when it comes to a crisis. It is critical to engage proactively […]
The world of Public Relations essentially defines how a company communicates with the general public. This communication is how you are perceived by the public, which is a factor on your image and likeability. Monitoring this relationship between you and the public is a full time job on its own, but if done well, you […]
As small and large businesses depend on the Internet for day-to-day operations, the daily activities online may range from paying bills to shopping to communicating with colleagues and customers. Therefore, sensitive information such as customer data, financial records, and company property may be threatened as a direct result of misuse or misunderstanding on Internet safety […]
Social media came about as a means of helping family and friends stay closer together, but that is no longer the case since many large businesses are using it as a medium to reach their customers. Having a strong social media presence is an essential component for a thriving business. As of the second quarter […]
Google is updating its data retention policies which go into effect on May 25, 2018. Be sure to review and update your settings accordingly to prevent any data from being inadvertently lost or to comply with GDPR, as needed. The following contains an email Google sent to Google Analytics users: Dear Google Analytics Administrator, […]