July usually marks the moment when businesses review their progress towards annual goals, but 2020 turned many strategic plans upside down. At Niki Jones Agency, we’re hard at work revising our goals and day-to-day operation standards. We’re also helping our clients adapt their business strategies to today’s economy. (Watch our CEO present our Small Business […]
If you browse social media regularly, you’ve likely seen a retargeted ad. Maybe you were browsing for a new computer sleeve, only to see an Amazon ad for computer cases when you opened Facebook later. Or perhaps you almost bought a new smartwatch. Now, when you scroll through your Instagram feed, you see a discounted […]
In her recent presentation to the New York Small Business Development Center, our CEO Niki identified essential items in any small business’s “First Aid Kit.” (You can watch the full presentation by clicking here). E-commerce was one of the five tools she recommended to businesses who find themselves in survival mode. While the name is […]
Have you recently added digital to your marketing mix but are seeing no ROI? You might want to adjust your approach. Chances are, your ones-size-fits-all marketing firm didn’t advise you correctly. Your first investment is not buying digital ads. Your first investment is developing content. This can be fixed, with a little time, effort, and […]
We are in crisis mode! All of us. As a country. One scary, invisible catastrophe has struck us down. We feel it together. As individuals. As families. As communities. As businesses. And it hurts, badly. Now, imagine if no one spoke about it. No communication. No phone calls. No emails. No social media. No video […]