For decades, the mark of a successful public energy utility was its invisibility. If the lights stayed on and the grid remained stable, the public was satisfied and the organization stayed in the background. Today, energy has moved to the forefront of public discourse, driven by a convergence of rising costs for consumers, infrastructure modernization, and an increasing shift towards clean energy.  In the age of instant information, public power utilities […]

In the era of instant information, silence is no longer neutral. Silence not only invites speculation but is viewed by the public as a conscious choice. When a public agency, municipality, or energy utility is absent online, the vacuum is quickly filled by unreliable third-party reports and community frustration. Silence does indeed speak volumes, and […]

As a woman-owned business, Niki Jones Agency is particularly excited to celebrate Women’s History Month. As a full-service strategic marketing agency, we are particularly excited to recognize Helen Lansdowne Resor, who is recognized as the first woman to plan and develop national advertising campaigns in the United States.   Resor was also a mentor and champion for other women in the field, […]

Public energy utilities and government agencies do more than provide routine services— they provide the foundation for community life. Whether enabling daily activities like making coffee and commuting, or leading emergency scenarios requiring urgent communication, people look to their municipal providers to be reliable and credible.   This is why it is essential that organizations who provide public services in power, transportation, emergency services, communications, education, and health care establish public trust.   When we’re considering KPIs for the strategic communications strategy in […]

Americans in the New York region and across the country are demanding more and cleaner energy while keeping costs from rising even further. This demand represents an opportunity for public and for-profit energy utilities to position themselves as leaders in the space. Strategic communications are the key to unlocking this potential.  New York’s Focus on Clean and Renewable Energy  New York Governor Kathy Hochul addressed clean and renewable energy directly in her State […]