The New Year is a natural time to refresh your marketing strategy. Tired of the same old tactics? Consider partnership marketing – a powerful way to expand your reach and attract new customers by joining forces with other businesses! What is Partnership Marketing? Think of it as how organizations make friends. Partnerships involve collaborating with […]
The marketing industry is constantly evolving, and 2024 has seen a significant shift towards AI-powered digital advertising automation and enhanced user experiences. Both Google Ads and Meta Ads have implemented exciting new features that empower advertisers with greater control, deeper insights, and more creative freedom. Niki Jones Agency stays ahead of the curve to ensure […]
The world of fundraising for nonprofits has shifted. Donations are down, and trust needs rebuilding. So, how can you raise funds and stand out in a crowded digital space? The answer lies in cultivating a loyal community on social media – organically! Organic vs. Paid: What’s the Difference? Imagine social media as a neighborhood. Organic […]
Online marketing thrives on data. Every like, comment, and share reveals valuable insights about your audience and campaign effectiveness. Some interactions happen “off the grid,” however, and are invisible to analytics. This is known as dark traffic, and understanding it is key to leveraging it. What is Dark Traffic? Dark traffic, also called “dark social,” […]
PORT JERVIS, NY – Niki Jones Agency, Inc. (NJA) was named among the winners of the Web Marketing Association’s 2024 WebAwards Competition in the category of “Outstanding Website” for its work with the nonprofit Pocono Environmental Education Center (PEEC). The WebAward Competition is the premier award recognition program for Website developers and the online marketing […]