We’re dedicating today’s blog to minimalism, the design style that’s sweeping the internet. From crystalline shapes to bold color blocks, responsive design has brought minimalism back into the foreground. (If you’re unfamiliar with responsive design, click here to learn more about it). Before we dive into the reasons for minimalism’s success in the era of […]
Hospice of Orange & Sullivan Counties has launched an outreach initiative that aims to highlight hospice care’s benefits to family life. The campaign, titled “When Memories Matter,” educates the community on the many ways Hospice allows patients and their families to spend quality time together, making memories that are cherished by relatives even after a […]
Sneakers or sandals? Coffee or tea? Blue or yellow? Consumers make these choices every day based on instinct and personal preferences. As digital advertisers, however, we use data to determine every aspect of our campaigns. From text color to typography, A/B testing helps us connect with audiences down to the smallest detail. Split Testing, Uniform […]
When was the last time you stopped to evaluate your business? For many of us, self-assessment ranks low on our daily to-do list. Between client meetings, billing, employee management and coffee runs, dedicating even an hour to SWOT analysis falls by the wayside. Before you know it, your company’s latest self-assessment is several years old. […]
July usually marks the moment when businesses review their progress towards annual goals, but 2020 turned many strategic plans upside down. At Niki Jones Agency, we’re hard at work revising our goals and day-to-day operation standards. We’re also helping our clients adapt their business strategies to today’s economy. (Watch our CEO present our Small Business […]