[Washington D.C., March 1, 2021] — The Organization of Women in International Trade (OWIT), the leading global organization supporting women in business, professional development & education, networking, and entrepreneurship, is pleased to announce the members of its 2021 Executive Committee who assumed their roles as of January 1. This group of elected women and men […]
NEWBURGH, NY – Hospice of Orange & Sullivan Counties, the area’s provider of end-of-life care for more than thirty years, has been honored by Summit International Awards for effectively raising awareness of hospice care available at nursing facilities. Summit bestows awards to marketing teams in order to recognize excellence in creativity and marketing. Hospice of […]
It’s always been wise to include a crisis communications plan in your event marketing strategy. In 2021 however, the “what ifs” of that plan look a little different than in other years. (Click here to read about our holistic approach to event marketing.) While crisis communication plans generally prepare for the worst case scenarios (like […]
Email marketing remains one of the most lucrative channels for digital marketing in 2020, returning over $40 for each dollar spent. (Click here to read more about our approach to email marketing.) Still, the success of your email campaign depends on its user-friendliness. Like websites or social media ads, marketing emails must take viewer’s experience […]
Siri, Alexa, Cortana – there’s a long list of Artificial Intelligence bots people turn to when they have questions. In fact, nearly half of all U.S. households currently use a smart speaker like Google Nest or Amazon Echo! For this reason, copywriting for voice-activated searches is an increasingly important element in successful marketing. Even though […]