(Port Jervis, NY- October 15, 2025) The 2025 MUSE Creative and Design Awards, organized by the International Awards Associate (IAA), have officially announced its Season 2 results, marking the second chapter of this year’s global competition while celebrating the program’s 10th anniversary milestone. From more than 13,000 submissions, this season’s winners embody innovation, craft, and influence across the creative and design industries.
Niki Jones Agency, Inc. earned the Outstanding Small Agency Award, Gold distinction for its crisis communications, web design and development, and marketing and fundraising initiatives delivered for clients including NYU Langone, Colorado Energy Office, and New York City Health + Hospitals. This honor underscores the ingenuity of the ideas, the caliber of their execution, and the lasting resonance they holds within their fields. View the winning entry here: https://museaward.com/winner-info.php?id=234698.
“This award is a testament to the continued growth and innovation of the team at Niki Jones Agency,” said CEO, Niki Jones. “When I started this firm in 1999, my mentor told me to dream bigger. Now here we are 26 years later, being recognized by one of the largest industry award panels in the world for our excellence in strategic communications and design.”
With Season 2, the MUSE Creative and Design Awards not only builds on its momentum but also expands the stage for creative and design excellence, offering a platform where both renowned names and emerging voices find equal footing. This chapter highlights how today’s work continues to set new standards, while shaping a legacy that inspires future generations.
Grand Jury Panel
The jury, consisting of over 100 distinguished professionals from 30 countries, brought together diverse expertise to ensure a fair and thorough assessment of the entries. All evaluations were conducted under a blind judging system, ensuring fairness and impartiality. Esteemed jurors included Jeremy Smith, Design Director and Lecturer at Irving Smith Architects; Florian Seidl, Design Manager at Lavazza; Xiyao Wang, Associate Principal at KOHN PEDERSEN FOX ASSOCIATES PC; Tiago Russo, CEO & Founder of Craft Design; Edward Cheung, Creative Director of Dentsu Creative; Fizza Shah, Executive Creative Director of Grey Pakistan; Min Lu, Marketing Manager at Meta; Ahmed Alsagheer, Motion Designer/Art Director at Asharq Business with Bloomberg; among others.
Participation of International Brands
This season welcomed entries from celebrated brands and agencies such as Architectural Design & Research Institute of Tsinghua University Co., LTD., LWK+PARTNERS, Changan Mazda Automobile. Co., Ltd., MGM Grand Paradise, Geely Auto mobile Holding (Shanghai) Co., Ltd, Nara Dorneles Arquitetura, MINISO, MUJI, Fire Without Smoke, SearchDigital, Hilton, Pure Perfection GmbH, Ragdoll, Warners Bros. Discovery – Courageous Studios, Stage3 Agency, Northwell Health, and ROSHN Group. Notable client projects featured work for The Standard Hotels / Invictus Developments, Moscow Aviation Institute (MAI)., Colgate-Palmolive, Lacoste, Funcom, L’ORÉAL Deutschland GmbH, DHL Express, Toyota USA, The Coca-Cola Co. (Sprite), and JBL, highlighting MUSE’s role as a stage for projects that resonate worldwide.
To view the full list of 2025 Season 2 MUSE winners, please visit museaward.com or design.museaward.com.
“Congratulations to all the winners this season,” said Thomas Brandt, spokesperson of IAA. “As we commemorate a decade of the MUSE Awards, these achievements stand as proof of the dedication and brilliance that continue to inspire industries and audiences worldwide. Each winning entry is more than exceptional work—it is part of the ongoing dialogue that defines creativity and design today.”
About MUSE Creative and Design Awards
The MUSE Creative and Design Awards celebrate excellence in creativity and design across diverse industries. MUSE honors innovative projects that push boundaries, set new standards, and inspire audiences worldwide. By providing a global platform, the MUSE Awards recognize exceptional talent and groundbreaking ideas that shape the future of creativity and design.
About International Awards Associate (IAA)
Established in 2015, the International Awards Associate (IAA) is a global organization dedicated to recognizing professional excellence and outstanding achievements in various industries. As the organizer of a wide range of prestigious award programs such as the MUSE Creative Awards, MUSE Design Awards, Vega Digital Awards, NYX Awards, NYX Game Awards, TITAN Business Awards, TITAN Innovation Awards, TITAN Property Awards, London Design Awards, NY Product Design Awards, French Design Awards, Noble Business Awards and many more, IAA aims to honor, promote, and encourage professional excellence, from industry to industry, internationally and domestically, through award platforms that are industry-appropriate.
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