Government communications roles come with unique considerations. You need to connect with residents, share vital information, and make complex programs easy to understand. Government communications are more than sending a message; they’re about making a real impact in the communities you serve. Achieving this goal often requires an insightful and strategic partner for communications. This is evident in our award-winning work overhauling Colorado Energy Office’s online presence.
Colorado Energy Office: A Government Communications Case Study
Our work with Colorado Energy Office (CEO) focused on a fundamental tool: CEO’s website, the design and user experience of which had been impeding access to important information. The site we delivered earned a Silver Award in the prestigious 21st Annual Davey Awards competition. Our goal was simple yet powerful: make it easier for Colorado residents, businesses, non-profits and government partners to access resources related to energy savings and state programs.
The Strategy Behind the Success
Our partnership with the CEO began with a deep-dive, strategic overhaul of the website. We approached the project with a focus on data-driven solutions.
First, we listened. We started with comprehensive audits of the existing content and the user experience (UX). We needed to understand what was working and, more importantly, what was confusing their target audiences.
Then, we got to work, focusing on clarity and accessibility:
- A Visual and Functional Redesign: We gave the site a fresh look while making navigation simple and intuitive.
- Built for Everyone (ADA Compliance): We ensured the site was fully accessible to all users, a crucial element of effective government communications services. Learn more about ADA requirements for state and local government websites here.
- Boosting Findability (SEO): We optimized the site for search engines so Coloradans could easily find the information they needed when searching online.
- Clear Information Delivery: We created helpful infographics to simplify complex statistics and program details.
Our Founder and chief executive officer, Niki Jones, summed up our mission perfectly: “The strategic approach we took in creating this website not only presents CEO in the best possible light but also enables Colorado to pursue its energy goals while providing residents with resources for cutting costs.”
Confidence in Our Government Expertise
This award underscores our expertise in supporting the important work of government. We bring this same level of strategic thought and creative ingenuity to every project, whether it’s for a state department or a local development agency. We know how to transform complex government information into clear, compelling communications that drive action and empower the public.
If you’re a government office seeking a strategic-communications agency you can seamlessly collaborate with, Niki Jones Agency, Inc. is ready to take on your next challenge. Learn more about our government communications services here.