Late in January, the US Justice Department finalized a settlement agreement with Service Oklahoma, a state agency tasked with coordinating government services, in response to findings that the agency had violated Title II of the Americans with Disabilities Act (ADA). The violation was associated with Service Oklahoma’s maintenance of a mobile application inaccessible to visually […]
The providers, pharmaceutical companies, nonprofits, and government offices that comprise America’s post-pandemic healthcare system share a marketing goal: gaining and maintaining audience trust. A challenge is that health can be a private, intimidating, and often uncomfortable matter for laypeople to discuss. The modern marketer’s solution is to craft messaging that offers patients a sense of […]
From campaign messaging to client relations, the marketing and creative industry is driven by the flow of ideas – right down to how employees relate to each other and their agency. Marketers and creatives make their livings with their minds, so inclusive workplace cultures that encourage critical thinking, collaboration, and suggestions are conducive to productivity, […]
For many business owners and marketing managers, SEO is top of mind but at the bottom of to-do lists. They know it’s important, but the technical aspect and nuances of providing relevant content, in the moments audiences are searching for it, can make SEO marketing an intimidating skill set to acquire. At its most basic, […]
When Meta’s Threads – the conversation-based companion app to Instagram, and supposed Twitter/X rival – launched on July 5 of this year, it was met with as much speculation as fanfare. Threads so dominated discussions of Twitter’s future that the latter rebranded to X, partly to regain control of the dialogue. Some became early adopters […]