Email marketing remains one of the most lucrative channels for digital marketing in 2020, returning over $40 for each dollar spent. (Click here to read more about our approach to email marketing.) Still, the success of your email campaign depends on its user-friendliness. Like websites or social media ads, marketing emails must take viewer’s experience […]
Siri, Alexa, Cortana – there’s a long list of Artificial Intelligence bots people turn to when they have questions. In fact, nearly half of all U.S. households currently use a smart speaker like Google Nest or Amazon Echo! For this reason, copywriting for voice-activated searches is an increasingly important element in successful marketing. Even though […]
Neon windbreakers, SONY Discmans, inflatable furniture… some things belong in the 90s. Your website isn’t one of them. An outdated website or hosting service makes your company vulnerable. In addition to a decrease in leads, you could face technical issues, security breaches, and even lawsuits. (Click here to learn more about internet security.) It’s time […]
The future we imagined as kids may not have flying cars, but it does have a wealth of amazing technology. From palm-sized supercomputers to voice-activated devices, tech shapes how we live. That’s particularly true for people who rely on assistive technology, or products, equipment and systems that enhance learning, working, and daily living for persons […]
Back to school looks different this year. Teachers and parents must balance fluctuating health regulations with in-person classes, virtual technology, and working from home. As they handle the precious task of educating our children, they need a reliable, up-to-date, and accessible source of information. In this environment, it is more important than ever that school […]