From first impressions
to final touches
Our graphic design and branding services capture every detail.
Graphic design lies at the heart of all we do at Niki Jones Agency. Our design team is driven by a passion for color, typography, texture, and illustration. From marketing assets to web pages, we apply our signature creativity to each product to convey your message with clean, beautiful design.
Our team prioritizes brand consistency so you can build your reputation. We display your brand across a spectrum of media in a vast array of sizes. Whether print, digital, social, email, or traditional, we ensure your graphics scale to fit every format.
Brand Creation
For every company, our designers conduct brand identity research to understand your vision, story, and goals. These characteristics are key to creating a brand that resonates with your customers and distinguishes you in the marketplace.
Our designers will craft a logo that is industry appropriate, while still capturing your personality through color and style. They might ask if you identify as “corporate,” “fun,” “minimalist” or “luxury,” to name but a few examples. We’ll also review your color and typography preferences. We’ll review your answers, past logos, and examples of logos you like to create a brand identity that reflects you.
We offer the full service of brand services, including logo packages, brand narratives, guidelines, and mission, vision, and values statements. We also provide custom logos for event, anniversaries, and campaigns, and coordinate printing services for products like business or rack cards.
Strategic
Marketing Materials
As a leader in the field of strategic marketing, we build strategies that span digital, print, social, and traditional media channels. (Click here to learn about our approach to strategic marketing.) Whether you’re seeking a full-page ad, a paid digital campaign, or weekly e-blasts, our designers deliver outstanding marketing materials.
Our team knows the size, text, and color limitations of each media outlet and create your ads accordingly. They’ll apply your brand to a wide variety of materials, ensuring it scales properly to fit screens and billboards alike. For multi-media campaigns, they use a mixture of high-resolution photos, illustrations, and animation to bring your brand to life.
In addition to integrated marketing campaigns, our designers expertly craft stand alone materials. If you need an event invitation or a one-time advertisement, we’ll meet you where your budget allows.
Website Design
With nearly 2 billion existing websites on the internet, standards for web design and performance are at an all time high. In fact, 94% of people report that they will abandon a website due to poor design.
That’s because web design has become synonymous with company credibility. Now more than ever, it is imperative that companies have a user-friendly and visually engaging website.
For this reason, our design team consults with our developers to understand site architecture and navigation goals before beginning a design. In this way, we ensure the design enhances user experience and provides easy access to high traffic pages. The end result is a website that is elegant, appealing, and an effective educational tool.
Additionally, all of our designs are responsive, meaning they scale to fit any screen. There are many benefits to responsive web design, but the most important is providing equal viewing access to any visitor. Your website must serve the nearly 50% of traffic coming from mobile phones. For this reason, we always offer both a desktop and mobile display of your website during the design phase.
