Empowering organizations to communicate with confidence
We build communications strategies for public and for-profit institutionsWhen it comes to strategic communications, our firm relies on the old adage, “Think before you speak.” We help our clients identify not only what they’re saying, but also to whom and in what way. Each unified communications strategy accounts for diversity, equity, inclusion, and accessibility, as well as the appropriate channels to reach each audience.
We ground our internal and external communication strategies in data and establish measurable performance benchmarks. This approach allows us to evaluate and adjust your strategy as needed to ensure it achieves optimal results. Additionally, it offers our clients necessary performance data for accountability before stakeholders.
We offer the following strategic communications services.
Communications Audits
An audit of your existing communications materials is the first step in crafting a new communications strategy. Our team will review internal and external communications materials for brand voice and personality, DEI and accessibility, and design quality. We will also request access to any available data, such as email open rates, marketing campaign results, or Google Analytics.
Our agency also provides customer and stakeholder surveys and roundtables. We use qualitative data to determine how people feel about your communications and gain detailed insight into current strengths and challenges. We will use all the information gathered in the audit to craft a SWOT analysis of your existing communications.
Unified
Communications Strategies
Based on your SWOT analysis, we will create a unified communications strategy tailored to resolve your current pain points. We will establish Key Performance Indicators and set benchmarks to measure your new strategy’s performance. These KPIs may range from link clicks and click-to-calls to increased positive media coverage, depending on your unique challenges.
Then, we will recommend media channels and frequency of communications. Our strategies span digital and traditional media, including social, email, Direct Mail, blogs, and public relations (to name but a few). We will share a uniform message on each platform to meet each audience where they spend time online or in person.
Integrating
Crisis Communications
Niki Jones Agency is also adept at crisis communications. As part of your communications strategy, we can create contingency messaging for crisis scenarios. Like our corporate and government communications, crisis communications plans account for DEI and ADA compliance.
For a complete explanation of our crisis communications services, please see our Crisis Communications page.
