Changing the world comes with risks.
Our crisis communications help you navigate the challenges that accompany innovation.All ventures involve risk, which is why it’s critical for organizations to be prepared to face and navigate crisis scenarios. In a crisis, employees, stakeholders, and the public will look to your executive team for a response. A detailed crisis communication plan will ensure a coordinated, uniform, and successful approach. Our team of crisis communications experts equips organizations with the protocol, resources, and messaging necessary to continue operations.
Niki Jones Agency provides crisis communications services to guide your team in emergencies. Guided by a long-time emergency responder, our team knows how to plan for and respond in times of duress. Whether you’re facing a security breach, active shooter, or natural disaster, we will establish protocol to guide your response.
Our network of strategic partners also includes crisis management firms. Our partners provide expertise in emergency management and response, staffing, tabletop exercises and incident training, and more. Learn more on our Emergency Management as a Service page.
Crisis Communication Plans
First and foremost, Niki Jones Agency will equip you with an action plan that accounts for best and worst case scenarios. This plan will outline which information to share, with whom, when, and by what means. At every step, the plan will clearly identify each communications officer’s responsibilities, whether they belong to your staff or ours.
Further, your plan will include an assessment to determine how well the company performed in duress. If necessary, our team will assist you in revising the communications plan to address discovered pain points. This assessment will ensure optimal performance for future challenges and provide a safeguard against outdated crisis communications plans.
Additionally, it will include appropriate holding messages (temporary messages while the crisis is ongoing) and set the tone for recovery communications.
Coordination & Implementation
In addition to creating plans, our agency can also serve as your crisis communications staff. In this role, we distribute your messages across traditional, social, and digital media, as well through text, emails, and phone calls.
We also provide corporate reputation management services. We will monitor the press during and after the crisis and provide your staff with a review of your company’s reputation. This allows your team to remain informed and focused on next steps towards resolution.
Following your crisis communications plan, the Agency will share a consistent and timely response across your communication channels. This includes your website, social media, internal and external listservs.
We may also write and schedule press releases, draft formal statements, and prepare leadership for media briefings. When necessary, we will coordinate access to translators and sign language interpreters. Additionally, we can provide your company with a custom landing page designed specifically to address the crisis. (Click here to learn more about our web design services.)
Public Image Recovery
You will need to implement a recovery plan as soon as the crisis is resolved. Now more than ever, people expect organizations to communicate authentically, which means your credibility will rest on your outreach strategy.
Your recovery plan tactics will vary depending on the nature of the crisis. Recommended actions may include online reputation management, customer engagement, marketing, or even a re-brand. Niki Jones Agency can assist you at every step along the way.