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Competitive Intelligence for
Strategic Communications

Focus your communications with precision market analysis.

Here at Niki Jones Agency, we employ competitive intelligence to build finely tuned strategic communication plans. With highly customized client profiles, we’re able to target niche markets, goals, and audiences. As a result, clients report strengthened market shares and enhanced operations.

However, Niki Jones Agency goes beyond intelligence gathering. We provide an end-to-end solution by combining intelligence-led marketing with full-service, in-house production. Our expert team handles everything from market intelligence to graphic design and web development. In so doing, we deliver a seamless transition from strategy to execution.

What is competitive intelligence?

Competitive intelligence is the process of using competitor research to advance your position in the market. The difference between competitive and market intelligence is an increased attention on your specific business opportunities, rather than the market. We use industry-leading techniques to measure your market position versus other top performers in your area.

We use both artificial and market intelligence tools to conduct detailed research. Some of the service we provide under this umbrella include:

  • Digital footprint analysis: Assess who engages with you, where they discover your content, and where you lose their attention

  • Competitive benchmarking: Evaluate how your performance compares to your competitors’

  • Industry analysis: Identify, prepare for and benefit from specific changes in your industry

  • Competitor monitoring: Ethically track and monitor your competitors’ digital strategies, products, services, and market share

Together with other research methodologies, like market landscape analysis or market testing, strategic intelligence offers key insights to sharpen  your competitive edge.

Lead your market share with strategic intelligence.

A communications strategy based on competitive intelligence has many advantages. One of the most important is knowing when, where, and how to allocate your time and budget.

For example, we may apply your competitor analysis to your marketing strategy. Based on our research, we may craft messaging for your competitors’ audience that capitalizes on their pain points. Focusing on a specific audience and responding to a niche concern positions clients to expand their market share.

Competitive intelligence can be beneficial to more than your marketing. It can guide your decision-making across operations! With the right data, you can make precise and informed investments in services, staff, or communications. Our always-on approach to business intelligence services allows you to be proactive and stay ahead of industry trends.

In-house production for a
flawless execution

At Niki Jones Agency, we’re raising the bar for strategic communications by implementing competitive intelligence in your product development. From the message, to the image, to the platform, we thoughtfully curate and execute every element in your campaign. Our designers, writers, and software engineers leverage AI efficiency with our signature creativity to craft beautiful and functional collateral.

Whether you’re looking for hyper-localized marketing, strategic product launches, or future-casting for next year’s trends, our expert professionals deliver. Connect with our sales representative today and discover our competitive pricing strategy for this unique service package.

Request a Consultation

For more information, please submit the following inquiry form and a member of our team will contact you.