Highlighting your boldest accomplishments
in every issue
Our publications convey your success when it matters most.
Publications remain a valuable mode of outreach for many professional entities, including non-profits, educational institutions, and government agencies. In some cases, publications strengthen communities by promoting events, sharing information, and creating a sense of belonging. In others, publications are a requirement for transparency and accountability before leadership and the public.
Whether you publish monthly, quarterly, or annually, publications offer an in-depth view of your organization’s values and achievements. They can also serve as a source of revenue through ad sales or ad placement. Niki Jones Agency, Inc. offers the following services related to publications.
Publication Design and Formatting
Like all marketing materials, publications must reflect your brand personality. When your subscribers receive an issue, they should immediately recognize your logo, color palette, and typography. Brand personality creates a consistent and memorable experience for readers. As a result, they are more likely to trust the materials, respond to advertisements, and seek additional services from your organization.
Nevertheless, publications contain more copy than other marketing collateral. From long-form articles and editorials to calendars and ads, publications must present information in an organized manner. Our design team’s careful arrangement of graphics and text ensures clients and their readers get the most out of every page.
Niki Jones Agency, Inc. produces creative Annual Report designs, print and digital publications, event booklets, and communications and training guides. Our publications follow ADA-compliance guidelines and are accessible to readers with disabilities using assistive technologies. (Learn more about our ADA Compliance Services here.)
Our firm also oversees all aspects of publication distribution, whether you’re looking to publish online or in print. For digital publications, we will publish a web-optimized file to your website. For print publications, we deliver the art file to a trusted printer. We can also manage the creation of mailing labels and coordinate distribution with the printer.
Copywriting for Publications
Niki Jones Agency also provides copywriting for publications. Whether you need story pitches, long-form articles, or editing, our talented team of writers are here to help.
If you already have content written, we provide robust editing services to prevent misspellings and grammatical errors. We can also format your content to meet publication style guides, such as Associated Press Citation Guidelines.
To place an article in a publication, our writers will advise on the story’s subject and angle. We will interview leadership and conduct market research to identify the best newspaper, magazine, or trade publication for the story. Then, we will compose a narrative that achieves your objective for the story while remaining topical, accurate, and interesting. (Learn more about our copywriting services here.)
Placing and Managing Ad Sales
In some industries, advertising in publications is still advantageous. For example, ads in trade publications remain a strong revenue source in tourism, renewable energy, and construction. Additionally, some laws require government agencies to place ads with local and community publications.
Niki Jones Agency offers ad sales management services. We maintain relationships with leading media groups to place ads online and in print publications for discounted rates. We will assign an advertising sales manager to your project to negotiate with media representatives, schedule ads, and manage your budget.
