project overview
Pocono Environmental Education CenterNiki Jones Agency, Inc. has been Pocono Environmental Education Center’s (PEEC) marketing partner for more than a decade. In 2023, PEEC applied for and received grant funding to redesign their website. The goal of the site was to drive more applications to summer camp, facilitate donations, and educate users about hiking trails on PEEC property.
Brief of
Design Journey
The new website design incorporates the signature colors and playfulness of PEEC’s brand, including their recognizable typography. The bright purples, oranges, and greens are meant to engage their primary audiences: parents and children. Illustrations are peppered throughout the site to give it a storybook feel.
- Index
- Discover
- Camp
ICONS
PEEC’s custom icons bring together pen strokes and leaves to create unique, attention-grabbing signposts throughout the site.
Mobile Design
Our redesign of the PEEC website won a 2024 WebAward for Outstanding Website.