project overview
Hudson River Construction CompanyHudson River Construction company selected Niki Jones Agency to refresh their existing logo, which had significant brand equity but fell flat for the innovative construction firm. In addition, they needed a fully revamped and dynamic website to showcase their recent projects, promote their services, and facilitate communications with subcontractors and prospective clients.
Brief of
Design Journey
We transitioned HRCC’s bright red logo accents to a deep burgundy to add weight and sophistication to the design. We then applied this color throughout the website, adding engaging hover effects, custom branded videos, and a modern typeface to give the site a contemporary and polished feel. We built each individual portfolio page to accomodate both video and photo galleries, since video is increasingly important to lead generation across platforms.
- Index
- About
- Portfolio
ICONS
We designed icons to distinguish their pre-construction and construction services.
Pre-Construction
Construction
Mobile design
The website was designed to be fully mobile responsive, including adjusted animations for phone scrolling as opposed to desktop engagement.