Project Overview
Niki Jones Agency created an annual integrated marketing campaign for Bleakley, Platt & Schmidt to generate high quality leads for cases within their 27 practice areas. The primary goal of this project was to create leads for potentially significant settlement amounts, while reducing irrelevant leads in areas like criminal defense or personal injury, since the firm does not practice in those areas.
Brief of
Design Journey
Our goal was to position Bleakley Platt & Schmidt as the leader in litigation for professional clients. To achieve this, we drew on the concept of the north star. Our umbrella campaign featured a compass and cool, icy blues that stood out in a sea of legal advertising. The tagline, “Guidance as True as North,” coupled with the old-fashioned compass, evoked Bleakley’s position as a credible and trusted law firm with over 85 years of legal practice.
- Umbrella Campaign
- Corporate Law Consult
- Healthcare Law
The Results
- 16,446 phone calls
- 5,328 lead forms
- Multi-million dollar settlement