Strategic Government Communications & Marketing Services
Crafting effective communications to support public health, safety, and community growth.
Government communications are unique in that they are taxpayer funded, have a significant impact on the day-to-day lives of citizens, and represent not only an office or Agency but the elected officials who oversee them. As a result, they are more highly scrutinized than other forms of communications, with greater stakes when they fail to hit their mark.
For this reason, government offices need a nuanced, expert approach to effectively communicate with citizens, business owners, and community leaders. Niki Jones Agency, INC has over 26 years of experience specializing in public sector communications. This level of expertise results in reliable and professional outreach strategies with measurable results.
A Strategic Partner for the Public Sector
Led by a former NYC tactical patrol paramedic, our team has long been passionate about delivering services for public good. Today, those services include the full spectrum of research, outreach, marketing, and public sector communications to improve citizens’ access to and use of public services. To ensure important municipal communications reach citizens effectively, we offer:
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Comprehensive Research Services: From demographic and psychographic research to sentiment monitoring and focus groups, our suite of research capabilities empower government offices with critical insights into the who, what, where, when, and why of their audiences.
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Diversified Platforms on a Fair Budget: With more than two dozen government contracts under our belt spanning 6 different states, we know that government marketing and communications services are about finding the right options within your budget reality. Every strategy we craft is tailored to the unique needs and constraints of our government clients. We’ve helped agencies across the U.S. launch their marketing into the digital sphere and reap the many benefits of emergent platforms. Learn more about our marketing capabilities.
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Public Service Expertise: We’re motivated to do good work, not just because we like to excel (we do), but because we know it means connecting real people to services and information they need to thrive. Our campaigns have outperformed across industries, including public health, transportation, public safety, energy, economic development, gaming, and higher education. We’re ready to leverage over two decades of hands-on knowledge in strategic government communications to earn results for you.
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Extensive Reporting Capabilities: Transparency is essential, especially when government offices report to grant funders, elected officials, state and federal agencies, and of course their citizens. We provide thorough reports that offer accountability for use of funds, clearly documenting what work was performed and the corresponding results. What’s more, this data is yours to keep. You have full access to all of your data, whether or not you continue working with Niki Jones Agency, INC.
Collaborative Solutions
and Diverse Expertise
We have long held that the best ideas are a collaborative effort. To expand our horizons and serve our government clients, we have built a network of highly qualified partners that meet supplier diversity requirements, including MWBE, SDVOB, and DBE-certified firms. This coalition of industry experts enhances our capabilities in strategic government communications and comprehensive government marketing services.
Our partners provide vast knowledge in:
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Global project impact management – Plan, execute, and evaluate projects to ensure positive, sustainable effects on a large scale, while considering diverse cultural, economic, and environmental factors.
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Media buying – Cost-effective solutions targeting the platforms your audience frequents most.
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Multicultural marketing – Nuanced messaging that transcends language and is sensitive to cultural differences.
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Emergency management services – Respond to and mitigate crises, while maintaining operational continuity and brand reputation.
These wide-ranging offerings allow us to build comprehensive strategies and campaigns for even the most complex projects. Together, we are committed to producing superior public sector communications that reach and influence communities nationwide.
Certifications and Recognition
Our certifications and recognition underscore our commitment to excellence and diversity in our field. In addition to our local and State certifications, we are a nationally certified WBE for federal agency communications.
We hold the following certifications:
- Empire State Development: WBE
- MTA / Port Authority of NY, NJ: DBE, SBE
- State of New Jersey: WBE
- WBENC
- Hud Section 3
- New York City: WBE
- Small Business Administration: WOSB
The work we’ve performed with these certifications has earned us the following recognitions:
- 2025 IAC Best Online Government Ad
- 2025 MM&M Woman of Distinction in Healthcare Marketing
- 2025 Hermes Gold Award for Digital Marketing
- 2025 PRNews People of the Year – Agency Innovator
Our NAICS, NIGP, and PSC codes are listed below to assist with your procurement needs:
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NAICS Codes
- 541430 Graphic Design Services
- 541613 Marketing Consulting Services
- 541810 Advertising Agency
- 541820 Public Relations Agency
- 541830 Media Buying Agency
- 541850 Display Advertising
- 541860 Direct Mail Advertising
- 541910 Marketing Research
- 541922 Commercial Photography
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NIGP Codes
- 91501 Advertising Agency
- 91522 Communications Marketing Services
- 91548 Graphic Arts Services
- 91571 Newspaper, Publication, Advertising
- 91596 Web Page Design, Management, and Maintenance Services
- 91807 Advertising Consultant
- 91876 Marketing Consultant
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PSC Codes
- T001 Arts/Graphics
- T099 Other
- R426 Communications
- R701 Advertising
- R708 Public Relations
- R702 Data Collection Services
- 9905 Signs, Advertising, Displays and Identification, Plates
Communicate Your Message to the Public – Wherever They Are
Connect with Niki Jones Agency, INC. and discover how our strategic government communications and partnerships allow your brand message to be understood by all.