project overview
Carbon Leadership ForumNiki Jones Agency, Inc. redesigned and developed the Carbon Leadership Forum’s website into an informational resource for global partners. We designed their website to educate and provide resources to current and prospective industry employees, policymakers, activists, and academics about available research and funding streams, policy and policy analysis, and partnerships between sectors.
Brief of
Design Journey
The CLF’s website needed to clearly convey their specialized field of practice. We designed a unique graphic to convey their theory of change, present complicated information about decarbonization in easy-to-understand formats, and created 18 unique page designs, including 6 templates for different kinds of publications and resources. We also applied their brand throughout the site, including on CLF-authored research, to convey their status as thought leaders in decarbonization research and strategies.
- Index
- CLF Network
- CLF Resource Library
ICONS
Inspired by carbon molecules, we deployed hexagon shapes throughout the site, including in their icons. We create a variety of icons for key activities, including research, resources, network, and initiatives, as well as the CLF’s theory of change.
Mobile Design
As part of the CLF’s website redesign, we reformatted custom infographics to be easy to read in a mobile format.