project overview
Hometown HealthcareNiki Jones Agency applied Hometown Healthcare of Port Jervis’ brand across a variety of collateral materials to promote the local, patient-focused healthcare practice. Our goal was to distinguish the family practice as a friendly, knowledgeable, and experience primary care practice that was able to offer care on-site, virtually, or through home visits.
Design Brief
The client provided us with a logo that they felt represented their organization well. Instead of completely overhauling the design, we made small changes to soften the logo. We then applied this brand across a variety of materials to celebrate the practice’s grand opening, including a banner and brochure. We also created a signature opening frame for custom reels to build Hometown Healthcare of Port Jervis’ brand as a recognizable and credible source of healthcare information in the Tri-State area.
Color Palette
We softened the existing brand colors, which used a deep red, to a palette that centered calming, clean blues.