Skip to content

project overview

The Springvale Inn

Niki Jones Agency created a digital marketing campaign for The Springvale Inn to reclaim market share from competitors within a specific geographic radius of the community. The campaign ran on Google Search, Google Display and Meta. The goals of the campaign included:

  • Creating high quality leads to increase the number of rented apartments
  • Improving marketing effectiveness against competitors within 15 miles
Awards
NJA

Brief of
Design Journey

We designed soft-touch, seasonal ads featuring happy seniors. The campaign messaging highlighted The Springvale Inn’s unique selling proposition: their ability to offer more affordable living spaces without sacrificing quality of life or amenities. Each seasonal campaign implemented visual themes evocative of community, wellness, and holidays.

Sprinvale Inn Campaign Landing Page
Campaign Laptop Campaign Tablet Campaign Mobile

Campaign Results

In a 6 month stint, our 15-mile radius geo-targeted campaign generated:

  • 306,067 Impressions
  • 15,799 Link Clicks
  • 5.28% CTR
  • 3,325 Leads