project overview
Monroe Cable CompanyNiki Jones Agency was tasked with reinventing The Monroe Cable Company brand. Although The Monroe Cable Company manufactures advanced custom cable and wire solutions for high-impact industries, their previous logo had not been updated in more than a decade.
Design Brief
We drew inspiration from samples of The Monroe Cable Company’s custom cables and wire to illustrate the “O,” and the “E,” which became the anchor of their new brand. Utilizing both ghost letters and contemporary typography, we created space within the logo to showcase their signature products.
Color Palette
We balanced classic, refined blues with a pop of orange to make The Monroe Cable Company’s logo stand out in the manufacturing space. We then complemented these colors with black as a grounding neutral, which fits nicely into their industry and gives depth to the brand.