If you earned the opportunity to pitch to the client of your dreams, you wouldn’t wear pajamas to the meeting. As we know, first impressions matter. And when it comes to your website, visitors form their first impression in just 50 milliseconds. In other words, you have 0.05 seconds to show visitors your company is credible and professional. That’s why you need high-quality web design.
94% of visitors judge websites on design, rather than content or functionality. For this reason, you can think of web design as the perfectly-tailored suit your company wears when introducing itself to potential clients. Well-designed websites seamlessly guide visitors and ensure they can find information and services with ease. They also boost leads and conversions through clear calls-to-action. In this way, design plays a critical role in your company’s success.
Establish Clean Site Architecture
The first step in the design process is actually data-driven. Whenever we design, or redesign, a website, we use web analytic tools to determine what information visitors typically search.
(Click here to read more about the web analytics we offer.) We also assess which pages they visit most. Further, software tools like heat maps provide crucial insight into engagement habits, including where mouses track and click and which elements visitors ignore.
Before putting digital brush to paper, therefore, our designers consult with web developers to understand how visitors use the existing site and where it loses their attention. Then they create an index page that reflects visitors’ browsing habits and provides the user experience they’re seeking. Our web design process refines the user experience with streamlined site architecture. That means less scrolling, less tabs, and even less drop downs. When it comes to site navigation, less options means more effective communication.
Brand Promotion through Web Design
On average, 88% of people perform online research before contacting companies or purchasing their products.
That means your website is the first and most important sales tool you have in your toolkit. It needs to tell people who you are, what you value, what services or products you provide, and how to reach you. Further, it must communicate these messages clearly, quickly, and with style.
Once we have established how visitors will move through your site, we review your visual assets and integrate them into your index and secondary pages. This way, your website will serve as an extension of your brand personality. (Click here to learn more about our graphic design services.) We imbue your site with your company’s look and feel so customers know immediately they’ve come to the right website, rather than a competitor’s. We convey your brand by integrating your logo, typography, and color palette into our design format to create a consistent visual identity across communication channels.
Showcasing Your Call-to-Action
Like any tool, websites are most useful when visitors know how to use them. For this reason, your index page needs a clear call-to-action. A call-to-action (CTA) lets visitors know how to engage with your site.
If you’re selling a product through an e-commerce site, your index page should include a CTA like, “Click here to view our products.” If you want your website to serve as proof of customer success, however, you might feature the CTA, “Read our client testimonials!”
We make sure your your call-to-action is a defining feature of your website. Our design team prompts your visitors to engage with features such as customized buttons, light boxes, or chat bots. They also highlight the call-to-action with high-resolution vectors, illustrations, or photos. By perfectly balancing eye-grabbing images, bold colors, and white space, our approach to web design captures the imagination without overwhelming the senses.