Skip to content

What’s in your
first aid kit?

Integrated marketing helps small
business survive covid-19


Medics Turned Marketers

When the pandemic hit New York in March, small businesses found their daily landscapes turned upside down. COVID-19 challenged many features business owners considered cornerstones of their operations, from client bases to distribution methods. Survival in this economy meant a fundamental revision of business models, adapted on the fly for cost efficiency and market needs. In other words, owners were performing triage on their small businesses. Unfortunately, many lacked the appropriate first aid kit.

Our team recognized this high-pressure, do-or-die environment. Several of our staff members are certified emergency medics. In fact, our CEO, Niki, began her career as a tactical control paramedic in New York City. When Niki saw panic setting in among our clients, she did what she was trained to do: she provided life-sustaining treatment. This time, it came in in the form of strategic, integrated marketing.

Here’s how the

Small Business First Aid Kit

Can Help:

The Small Business First Aid Kit training module

is an economic development project designed to help small business owners adapt to the current economic recession. During this training module,
you will learn to 1) revise your existing business model, 2) use technology and data to pivot your operations and 3) use marketing tools to generate new leads and conversions.

The Small Business First Aid Kit training module is not an information session. It is a hands-on educational experience that includes one-on-one business coaching sessions and actionable tasks to get your business on the path to recovery. Participants will walk away from this training with an action plan to pivot their small business and meet their customers’ needs using technology and integrated marketing.

Here's what our training module will address:


Technology, Pivoting,
& Long-Term Planning

Financial Literacy
& Loan Applications

Brand Consistency
& Visibility


Marketing Tools
& Techniques

Unsure if the Small Business First Aid Kit module is for you?

This short, 8 question survey will help you evaluate your damage and repair quotients. Survey respondents are placed into three categories based on their response:

  • Urgent Care Needed
  • Condition is Stable
  • Recovery Complete

If your business needs urgent care, fill out this intake form to receive important updates about the training module.

    Meet the team

    The Small Business First Aid Kit Training Module is the collaborative
    effort of Niki Jones Agency, Bruce Segall, and Diana Benjamin.

    Diana Benjamin

    Diana Benjamin

    Managing Member

    New Genesis
    Pathfinder, LLC

    Is the Managing Member of New Genesis Pathfinder, LLC, a consulting firm with a focus on business development for small businesses. Previously, Diana held key roles in the public sector managing Minority and Women-Owned Business Enterprise (M/WBE) programs. Most recently, she served as the Deputy Chief Diversity Officer in the Office of the New York City Comptroller, where she focused on strengthening M/WBE participation and navigating government procurement processes. Diana has a Masters degree in Teaching and Learning with Technology. She is also a Certified Business coach and an Alumna of the Columbia University Growth Program (Business Coach).

    Bruce Segall

    Bruce Segall


    Marketing Sense

    Has 25 years’ experience in large financial services companies and smaller firms before founding Marketing Sense for Business, LLC in 2010. Bruce works with small to mid-size firms and companies to build visibility and deepen relationships, helping them to stand out in today’s cluttered world. From 2010-2019, Bruce worked closely with a WBE and technology company to rebrand and obtain recognition from the WBE and general business community. He conducts strategic prioritization for clients - establishing criteria for marketing initiatives and then prioritizing potential programs. Bruce is also a specialist on LinkedIn and has worked with 125+ clients and spoken to dozens of professional organizations.

    Niki Jones

    Niki Jones


    Niki Jones Agency

    Is the founder and CEO of Niki Jones Agency, Inc., an award-winning public relations and digital marketing company with offices in NYC and the Hudson Valley. With more than 30 years of industry experience, Niki brings her prowess as a project manager, art director, and entrepreneur to every venture. Niki began her career as a tactical control paramedic in New York City and brought the invaluable skills she developed in emergency medicine to direct her agency. She is versed in strategic decision making, managing high-pressure situations, and maintaining multiple priorities.

    Stephanie Brynes

    Stephanie Brynes

    Director of Outreach
    & Development

    Niki Jones Agency

    Is the Director of Outreach and Development at Niki Jones Agency. Stephanie brings curiosity and analytical vision to the creative process. With her background in education, research, and writing, Stephanie crafts persuasive narratives to drive awareness and cultivate resources for community-focused projects. Stephanie earned her Ph.D. from the University of Texas at Austin in 2020. She has 10 years of teaching experience, including distance learning, instructional design, and mentoring. She is also an experienced content developer whose passion for storytelling shines through in her impactful copy. Stephanie has 12 years of marketing experience.

    Contact Us

    HQ Address:

    39 Front Street
    Port Jervis, New York, 12771




    Monday - Friday: 8am - 4:30pm
    Emergency Technical Support available