Since the term’s debut in 2010, “responsive web design” has become a required feature of any effective website. In April of 2018, Google launched its Mobile First Index, which ranks websites based on their mobile accessibility, loading time, ease of navigation, and content. In other words, the Mobile First Index assesses and indexes websites in accordance with the core features of responsive web design.
Responsive web design means your website automatically adjusts its interface to fit the requirements of a user’s device. These devices include cell phones, desktops, tablets, TVs, and even wearables, like smartwatches. More specifically, your site content (including text, images, and media) maintains its scale regardless of the size and orientation of the user’s screen.
Clients want a seamless experience when they access your website. With responsive design, your site prefigures their needs and prevent disruptions like unnecessary scrolling or pop-ups. That means users are more likely to meet their objective, whether that’s purchasing your product or finding desired information.
First, we use the fluid grid method in the design and construction of your website.
Fluid grids are the underlying principle behind responsive web design. These grids achieve scaling by assessing elements’ proportion to one another, rather than by assigning each element a set pixel value. Without responsive design, mobile users accessing your website might encounter small, illegible text and bastardized images. With the fluid grid method, we ensure users can comfortably navigate your site from any device.
Responsive web design also helps sites meet users’ performance expectations of the device they’re using.
Whether visited from a desktop or a mobile device, your website should only take a half-second to two seconds to load. To make sure your site meets these standards, our developers optimize your code. They implement programming frameworks suitable for mobile devices and compress images and videos. They’ll also reduce the amount of code behind each page. Through all these techniques, we’ll maximize your loading speed.
Site navigation consists of a website’s structure and the labels used to guide visitors from page to page.
Navigation is an important factor of responsive web design because users need to move around your site easily, no matter the device. Certain design techniques, like drop-down menus, are ill-fitted for mobile browsing. To optimize your website’s navigation, we use concise labels that make your content accessible to both users and search engines. We build your site to be tap-friendly so that users can move swiftly through your site from mobile and other small devices. Finally, we use analytics to map how users navigate your site and customize its structure for user behavior.