NEWBURGH, NY – Hospice of Orange & Sullivan Counties, the area’s provider of end-of-life care for more than thirty years, has been honored by Summit International Awards for effectively raising awareness of hospice care available at nursing facilities. Summit bestows awards to marketing teams in order to recognize excellence in creativity and marketing.
Hospice of Orange & Sullivan Counties’ marketing director, Janice Valentino, collaborated on the campaign with her organization’s marketing agency of record, Niki Jones Agency, Inc. of Port Jervis, NY to redefine “at home care.”
The campaign, which received a platinum award in the Healthcare/Medical Industry category, educated the public on hospice care available to residents at nursing homes that have partnered with Hospice of Orange & Sullivan Counties.
At nursing facilities with a Hospice presence, “home” care – the daily meals, hygiene, changing of linens, physical therapy, activities, and administering of medicine – continues uninterrupted, while the resident Hospice team provides and extra layer of end-of-life care. Hospice in nursing homes can reduce the need for costly hospital readmissions that might only serve to agitate an already-suffering patient. Rather than be transported by ambulance to a hospital, patients can, in many cases, have the same palliative care brought to them, allowing for final days spent in comfort with familiar surroundings and spiritual support.
The 2020 Summit Marketing Effectiveness Awards received more than 1600 entries from 15 countries. Only 7% of submissions were granted the status given to Hospice of Orange & Sullivan Counties.
“We are greatly honored to be recognized for our work, but we are even more excited that the important message of how hospice care can benefit nursing facility residents and their families reached its audience and informed the public,” Valentino said.
About Hospice of Orange & Sullivan Counties
Hospice of Orange & Sullivan Counties, Inc. was incorporated in 1988 as an outgrowth of an initial effort in 1981 by three community nurses to provide much-needed support to individuals with terminal illnesses. In 1993, what was then Hospice of Orange in the Hudson Valley began serving patients in Sullivan County, subsequently becoming Hospice of Orange & Sullivan Counties, Inc. The organization is certified by the NYS Department of Health and The Joint Commission.