Black Bear Film Festival

Objective

Increase foot traffic of the film festival in today’s challenging digital environment.

Reach people in a defined market targeted to Independent Film lovers.

Provide a final print-ready Program Guide to the printer by a specific date in order to distribute it on time.

Combining marketing efforts The Black Bear Film Festival for Public Relations and Social Media Marketing.

Implementing design ideas from a diverse group of people within the organization itself.

Solution

Created custom content monthly and public relations material to reach the target market and increase awareness.

Social Media Marketing was focused on both male and female film lovers ages 24-34 and 35-65 living in Milford, Pennsylvania. This targeted audience was interested in Science Fiction, Film Lovers, Independent Films, Mobile Enthusiasts, Social Media Enthusiasts, and Travel Buffs.

Produced print schedule for Program Guide over a 3-month period to set deadlines and keep project moving smoothly.

Supplied the client with detailed scope of services provided by the agency that would help increase marketing efforts.

Implemented the theme of “Hollywood of the 20s” throughout the entire guidebook and won 2017 Davey Award on graphic design.

Overview

The Black Bear Film Festival is a non-profit organization dedicated to spreading joy and building community through film. They needed a social media campaign to draw in more foot traffic, as well as printed program guides and relaying information back to the client.