The Importance of Women-Owned Business Certification

“We rise by lifting others.” Niki Jones Agency, Inc. is proud to continue being a shining example of female entrepreneurship while being a voice for fellow women. Last month, we discussed the need for more women in the creative industry. Today, we want to highlight the opportunities for innovation, diversity, and growth that come with…

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How NJA Leads the Way for Woman-Owned Creative Agencies

At Niki Jones Agency Inc., we take pride in being one of few woman-owned creative agencies and an exception to the norm. Our core values of commitment, integrity, quality, and creativity have aided us in becoming a shining example of diversity and inclusion. We are committed to supporting women creatives, founders, and leaders in the…

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Strategic Marketing and Creative Services Turn Heads and Save Lives in New York’s Hudson Valley

Like all modern media, integrated marketing can be influenced by current events. A seemingly unrelated news item can cause significant changes to an established strategy. As a strategic marketing and creative services firm in the New York market, Niki Jones Agency is used to adapting with changing circumstances to make sure the right audience gets…

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Crisis Communication and How It Can Affect Your Brand

  A crisis is perpetually around the corner for any organization. Effective crisis communication is key to avoid significant damage to your reputation with your stakeholders. Preparation won’t erase the crisis but will set the foundation for navigating the situation. Ineffective communication not only aggravates the crisis but threatens the integrity of your business. Key…

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Up Your Marketing Game with Interactive Publications

Did you know the first magazine appeared in 1663? (Click here to read Britannica’s entry regarding the history of publishing.) It’s true. Johann Rist published the first monthly periodical over 350 years ago! Since then, publications have become a staple of our daily lives. We look to newsletters, journals, magazines and catalogs for information about…

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Mitigate Threats with Cybersecurity Crisis Communications

When the pandemic struck in 2020, many Americans adjusted their routine to work from home. This transition sparked significant change in how employees operate. Early morning stops at the café became quick trips to the kitchen, while slacks and dress shoes were swapped for loungewear and slippers. Unfortunately, one important change flew relatively under the…

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What is Storytelling? The Logic behind the Literary

The marketing industry loves buzzwords and over the past few years, literary language has been on the rise. References to storytelling and narrative have headlined hundreds of Forbes articles in the past year, including the recent, “3 Unique Strategies to Selling More with Storytelling” (Click here to read the article in Forbes.) There are a…

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Domain Name Registration Bolsters your Brand

Domain name registration is first in a long list of tasks required to build your brand online. And while it may not be as glamorous as web design, it is nonetheless satisfying to type your very own domain name into the address bar. After all, “domain” means an owned or controlled area of territory. Once…

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Green Web Hosting for a Sustainable Internet

At Niki Jones Agency, we take pride in our commitment to using sustainable energy. So much so, in fact, that the U.S. Environmental Protection Agency has recognized our use of renewable electricity. Since 2008, 87,483 kilowatt hours of green electricity have powered our agency’s computers! You can imagine our surprise, therefore, when we learned about…

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Organization of Women in International Trade Announces 2021 Executive Committee Members

[Washington D.C., March 1, 2021] — The Organization of Women in International Trade (OWIT), the leading global organization supporting women in business, professional development & education, networking, and entrepreneurship, is pleased to announce the members of its 2021 Executive Committee who assumed their roles as of January 1. This group of elected women and men…

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