In the dynamic world of online marketing, you often hear about two distinct approaches: paid digital advertising campaigns and organic content marketing. While they might seem like separate entities, at Niki Jones Agency, Inc., we believe they are, in fact, meant to be together – a powerful marriage that drives unparalleled business success. Let’s first…
As a strategic marketing firm, Niki Jones Agency is deeply invested in the b2b growth marketing of our clients. We understand that sustainable success in this market requires a well-defined b2b growth marketing strategy and the expertise of seasoned growth marketers. Our approach centers on achieving and meticulously tracking growth through Key Performance Indicators (KPIs).…
Niki Jones Agency, Inc. has been honored with a 2025 Internet Advertising Award from the Web Marketing Association! We proudly received the award for Best Government Online Ad for our work with the Ocean County, NJ Health Department on their recent 100th Anniversary awareness campaign, “Time Well Spent: 100 Years of Public Health.” This award-winning…
Key insights from #SXSW2025 and how we’re applying them for our clients Thousands of people descended upon Austin, TX earlier this month to participate in South by Southwest, the city’s annual tech, music, and cinema festival. Among them were NJA’s own Account Director, Stephanie Brynes and Sales Representative, Aidan Kane. Between breakfast tacos and brisket,…
Reddit, often called “the front page of the internet,” is a place where people go to find information and join communities about things they love. As a marketing manager or business owner, you might be wondering, “How can I advertise on Reddit?” and “Is advertising on Reddit worth it?” The answer to both is a…
In the digital age, everyone expects personalized experiences. We want ads for things we actually like, emails with offers that matter to us, and websites that understand our needs. Manually customizing each touchpoint, however, is simply too cumbersome a task and becomes more complex with each added audience segment. That’s where AI is revolutionizing the…
Generative AI is no longer a futuristic fantasy; it’s a marketing reality. Did you know that AI-generated content is projected to make up 30% of all content on the internet by 2030? While the potential is enormous, simply throwing keywords at an AI and expecting marketing gold is a common misconception. High quality output depends…
As marketing managers and business owners, we all share the same goal: attracting more customers and growing our businesses. In the digital age, a strong online presence is crucial for achieving this. That’s why your organization’s New Year’s resolution for 2025 should be to improve your Search Engine Optimization (SEO) strategy. Think of SEO as…
Public entities (or “state and local governments”) offer many services on their websites and mobile applications (or “apps”). But these services are not always accessible to people with disabilities. In April 2024, the Department of Justice (or “Department”) published a rule that sets technical requirements for state and local governments to follow to make sure…
The New Year is a natural time to refresh your marketing strategy. Tired of the same old tactics? Consider partnership marketing – a powerful way to expand your reach and attract new customers by joining forces with other businesses! What is Partnership Marketing? Think of it as how organizations make friends. Partnerships involve collaborating with…
