News & Blog

Public entities (or “state and local governments”) offer many services on their websites and mobile applications (or “apps”). But these services are not always accessible to people with disabilities. In April 2024, the Department of Justice (or “Department”) published a rule that sets technical requirements for state and local governments to follow to make sure…

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The New Year is a natural time to refresh your marketing strategy. Tired of the same old tactics? Consider partnership marketing – a powerful way to expand your reach and attract new customers by joining forces with other businesses! What is Partnership Marketing? Think of it as how organizations make friends. Partnerships involve collaborating with…

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The marketing industry is constantly evolving, and 2024 has seen a significant shift towards AI-powered digital advertising automation and enhanced user experiences. Both Google Ads and Meta Ads have implemented exciting new features that empower advertisers with greater control, deeper insights, and more creative freedom.  Niki Jones Agency stays ahead of the curve to ensure…

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The world of fundraising for nonprofits has shifted. Donations are down, and trust needs rebuilding. So, how can you raise funds and stand out in a crowded digital space? The answer lies in cultivating a loyal community on social media – organically! Organic vs. Paid: What’s the Difference? Imagine social media as a neighborhood. Organic…

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Online marketing thrives on data. Every like, comment, and share reveals valuable insights about your audience and campaign effectiveness. Some interactions happen “off the grid,” however, and are invisible to analytics. This is known as dark traffic, and understanding it is key to leveraging it. What is Dark Traffic? Dark traffic, also called “dark social,”…

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In the fast-paced business world, “marketing” is often thrown around as a catch-all term for any communication efforts aimed at promoting a product, service or organization. But for those in the trenches – business owners and marketing managers alike – understanding the differences between branding, marketing, and advertising is crucial for building a successful communications…

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How people search for information online is changing. Artificial intelligence (AI) is no longer science fiction. Rather, it is reshaping the search engine landscape. Marketers must adapt. Niki Jones Agency, Inc. is here to update you on the rise of AI-based search tools and show you how to leverage them for success.  AI Features Are…

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Although only a year old, Threads, Meta’s take on Twitter/X, has earned its place in discussions of major social media platforms. The app has rebounded from the slump in growth that followed its explosive launch in July 2023 and has surpassed 150 million active users. Threads focuses on close-knit communities, allowing users to initiate and…

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