Illuminate Their Inbox with Emails for Dark Mode

Email marketing remains one of the most lucrative channels for digital marketing in 2020, returning over $40 for each dollar spent. (Click here to read more about our approach to email marketing.) Still, the success of your email campaign depends on its user-friendliness. Like websites or social media ads, marketing emails must take viewer’s experience … [Click here to read the complete post…]

Hey Niki – Why Does Copywriting Matter?

Siri, Alexa, Cortana – there’s a long list of Artificial Intelligence bots people turn to when they have questions. In fact, nearly half of all U.S. households currently use a smart speaker like Google Nest or Amazon Echo! For this reason, copywriting for voice-activated searches is an increasingly important element in successful marketing. Even though … [Click here to read the complete post…]

Outdated Websites? Insecure Plugins? As If!

Neon windbreakers, SONY Discmans, inflatable furniture… some things belong in the 90s. Your website isn’t one of them. An outdated website or hosting service makes your company vulnerable. In addition to a decrease in leads, you could face technical issues, security breaches, and even lawsuits. (Click here to learn more about internet security.) It’s time … [Click here to read the complete post…]

Stellar Web Design is Accessible to All

The future we imagined as kids may not have flying cars, but it does have a wealth of amazing technology. From palm-sized supercomputers to voice-activated devices, tech shapes how we live. That’s particularly true for people who rely on assistive technology, or products, equipment and systems that enhance learning, working, and daily living for persons … [Click here to read the complete post…]

School Websites Must Be ADA Compliant This Fall

Back to school looks different this year. Teachers and parents must balance fluctuating health regulations with in-person classes, virtual technology, and working from home. As they handle the precious task of educating our children, they need a reliable, up-to-date, and accessible source of information. In this environment, it is more important than ever that school … [Click here to read the complete post…]

A Return to Minimalism: Responsive Design Principles

We’re dedicating today’s blog to minimalism, the design style that’s sweeping the internet. From crystalline shapes to bold color blocks, responsive design has brought minimalism back into the foreground. (If you’re unfamiliar with responsive design, click here to learn more about it). Before we dive into the reasons for minimalism’s success in the era of … [Click here to read the complete post…]

Area Family’s Touching Stories Become Focus of Hospice Initiative

Hospice of Orange & Sullivan Counties has launched an outreach initiative that aims to highlight hospice care’s benefits to family life. The campaign, titled “When Memories Matter,” educates the community on the many ways Hospice allows patients and their families to spend quality time together, making memories that are cherished by relatives even after a … [Click here to read the complete post…]