E-commerce is a vast and ever-expanding market. With over 2 billion online customers at the ready, economists expect e-commerce sales to top $3.5 trillion in 2020. Accordingly, companies need an online presence to complement their brick and mortar stores. You can affirm your brand, grow your customer base, and expand your market through a customized e-commerce site.
When you think of e-commerce, you might think of “ordering online.” And of course, sales are the end goal of any online shop. But e-commerce is more than offering products online. It’s about the details that help customers find your product and drive them to purchase it. When 69% of items in shopping carts are abandoned, the conversion from interest to sale is critical. That’s where we come in. Do you have an e-commerce site that needs some TLC? We’ll revitalize your existing site with classic design, intuitive navigation, & secure payment options. If you’re launching an e-commerce site for the first time, don’t worry! We’ll introduce you to content management systems, or CMS, and find the right one for you. Plus, our support doesn’t end when your site is up and running. We offer CMS maintenance and crisis management options, so you don’t have to face the tough
Your brand is the first step in establishing a relationship with your customer. When customers land on your site, they want to know who you are, what you do, and what you care about. This is called your “value proposition.”
E-commerce now accommodates more personalized and diversified options than some brick and mortars with direct-to-consumer and private label brands on the rise. Because e-commerce includes both business-to-customer (B2C) and business-to-business (B2B) commerce, it must be clear what product or service you’re providing and to whom because e-commerce includes both business-to-customer (B2C) and business-to-business
With so many sellers online, it is essential customers know they’ve come to the right place when they reach your website. Your landing page should unite your brand and their interests, for example with an eye-catching photo or a video introduction to your partner charity. These personal elements remind customers that there are real people at work behind the screen whose values align with theirs. From your unique selling proposition (USP) to social media snapshots, we’ll place your brand front and center.
While customers used to access e-commerce sites from desktops, today more than 50% of online shopping takes place on phones. For customers to purchase items, your site must provide a stellar
user experience (UX).
A lot of factors contribute to positive UX, like responsive web design, information architecture, and visual hierarchy. When these elements combine successfully, they make purchases effortless and transparent. That can place your business in the 2.86% of online browsing that ends in sales. Our team will optimize your site for UX from design
With responsive design, your site will automatically adapt to any user device and synchronize for omnichannel retail. Users will easily find information, products, and contact options with the help of simple visuals and straightforward navigation. Plus, we’ll equip your site with strategic features demonstrated to increase conversions, including 3-D product models, chat boxes, and visual mapping. Finally, we’ll provide compelling copy optimized for search engines so when customers research their options, your company will be a top contender.
& Secure Sales
Data privacy has long been a primacy concern when it comes to digital transactions. E-commerce is particularly vulnerable: credit card theft is still the most common threat customers face when buying online.
Your site must comply with safe technical and organization measures to ensure customers’ data is secure. Further, the 2018 California Consumer Privacy Act (CCPA) indicates that state legislation will increasingly intervene to protect consumers’ personal privacy. Your site must also comply with any existing laws and legislation and be adaptable to developments. Our team of skilled developers will make sure your transactions are reliably secure and compliant.
The ways in which people are paying for their goods online are also changing. Your e-commerce site needs to streamline the sale process by accommodating the preferred pay method of your customer base. For example, millennials make up more than half of all online consumers and are more likely to use peer-to-peer (P2p) payments, like Venmo or PayPal. If your customers are purchasing from outside of the country, your payment options must operate internationally. Or, if your company brand emphasizes social consciousness, your payment option might include a donation option to a partner charity or non-profit of choice. We’ll make sure the payment option you choose matches
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