Women in Marketing: Leading the Charge in a Thriving Landscape

The marketing landscape is undergoing a significant shift, and women are at the forefront of this change. No longer a male-dominated field, marketing has seen a remarkable influx of female talent, with women now comprising a staggering 60% of marketing management-level roles and general marketing employees. This rise in female leadership is not just a demographic shift; it’s a strategic advantage.

The Power of Perspective: Women as Consumers and Creators
Did you know? Women drive a staggering 85% of consumer purchasing decisions. Women are often decision-makers in familial, social, and professional environments, meaning their buying power shapes marketing trends. Their roles as leaders in the industry therefore comes as no surprise. Women are creating marketing campaigns that resonate on a deeper level, leading to stronger brand loyalty and customer engagement.

Beyond the Numbers: The Power of Diverse Perspectives
The impact of women in marketing goes beyond just understanding the woman consumer. Gender diversity in marketing fosters a culture of diverse perspectives. Imagine a team brainstorming a new marketing campaign. With a diverse team, you’ll have a wider range of ideas and experiences contributing to the conversation. This inclusivity helps to avoid unconscious bias in the work produced and even identify potential gender-related issues with products or services before they reach the market.

Women in Marketing Leadership: Paving the Way
The rise of women in marketing leadership is another positive indicator of an evolving industry. These leaders are not only driving strategic marketing decisions, but also empowering women in marketing at all levels. Organizations with strong female leadership in marketing tend to have a more collaborative and supportive work environment, fostering the growth of future generations of marketing leaders.

Niki Jones Agency: Proud to Work with Female Founders
At Niki Jones Agency, we celebrate the power of women in marketing. We are committed to fostering a diverse and inclusive environment where women, and all individuals, can reach their full potential. We believe that a team with a variety of perspectives is a team that can create groundbreaking marketing strategies.

To that end, Niki Jones Agency is proud to work with women-owned businesses – both as marketing partners and clients. We’re excited to be teammates with the following shapers and disrupters in their respective fields:

  • Diana Benjamin is the Managing Member of New Genesis Pathfinder, LLC, a consulting firm with a focus on business development for small businesses. NGP LLC leverages its knowledge of navigating government and private sector opportunities to develop and implement business growth strategies for clients.

Prior to founding New Genesis Pathfinder, Diana held key roles in the public sector managing Minority and Women-Owned Business Enterprise (M/WBE) programs. Most recently, Diana served as the Deputy Chief Diversity Officer in the Office of the New York City Comptroller. She focused on strengthening M/WBE participation and navigating government procurement processes.

  • Margo K. Cargill is founder and CEO of Titanium Linx Consulting, Inc. (“Titanium Linx”), a diversified project management firm specializing in corporate, institutional, and government strategy. Her expertise is in the areas of business and economic development through research analysis, marketing and communications, public relations, government affairs, and regulatory compliance channels. Cargill partners with commercial industry leaders, elite institutions, and government agencies on private, public, and public-private partnership (P3) ventures.

Her background as a corporate manager overseeing operations of post-mergers and acquisitions at Fortune 500 companies and startups delivers insight into critical approaches of not only how to launch, but implement and sustain successful projects and partnerships while controlling information, maintaining interfaces and managing crises.

  • Trudy Frection is an Executive Leadership Coach and the founder of Toward Your Future. She works with individuals as they assume leadership roles as senior executives in large corporations, build careers, or start their own companies.

Ms. Frection has more than 20 years’ experience as a strategic marketing leader. Her career journey has taken her around the globe as a successful marketing leader in some of the world’s largest financial institutions.

  • Cheryl McCants is Founder and CEO of Impact Consulting Enterprises as well as a public relations guru, digital communication strategist, diversity expert, project manager, and award-winning professional communicator. She applies her broad background and varied skillsets to telling fresh and compelling stories that enhance her clients’ reputations and increase their bottom lines.

Cheryl, recently recognized by NJBiz as one of New Jersey’s “Top 50 Women in Business,” is a board member of the Newark Regional Business Partnership, Seton Hall University’s Stillman School of Business, and the New York & New Jersey Minority Supplier Development Council, as well as chairperson for the NY & NJ Minority Business Enterprise Input Committee. A Goldman Sachs 10,000 Small Business alumna, she is also a member of the National Association of Black Journalists and Women in Public Policy.

Join the Conversation: Women in Digital Marketing-
The rise of women in digital marketing is another exciting aspect of this evolving landscape. As the digital marketing space continues to grow, women are at the forefront, developing innovative campaigns and utilizing the latest technologies.

If you’re a woman in marketing, we encourage you to keep pushing boundaries. If you’re looking for a marketing agency that champions diversity and inclusion, let’s work together to shape the future of our industry, one powerful campaign at a time.

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