Web Design and You

When constructing a building, architects have to keep in mind the needs of the hosts who the building is for. The needs for a private residence and the needs for a commercial building are different, and architects will plan accordingly. Not dissimilar to architectural design, web design functions on a similar premise.

What is Web Design?

Web Design is the main way in which all of us access the Internet. From pictures to text boxes to the entire layout of a website. Web Design is the all-encompassing aspect of both aesthetic front-end designs to the robust functionality of back-end designs.

Because Web Design is such an integral part of the Internet it’s important that your website is designed with functionality and accessibility in mind.

The Importance of Web Design

If you were on the Internet in the 90s then you might remember how Web Design used to be. It was clunky, confusing, and worse yet people barely navigate a webpage. Luckily over the past few years, we’ve really nailed how to design a website. With innovations such as CSS (which helps organize content such as text, link, forms) designing webpages have become more streamlined and presentable.

When someone visits your website they expect the information that they need to be easily accessible. For example, if you’re a business owner you should have company hours, phone number(s), and your address in an easy to find area. Web Design fails when commonly looked for knowledge like this is difficult to find. When that fails, then your business could lose out on a potential customer. However, it stems deeper than that. All aspects of your webpage should be easy to navigate, not just for legal reasons but also to win over potential customers. If your website is loaded with design errors (such as non-scaling images) or programming errors (such as dead links) then people won’t take your website as seriously.

Website Design takes a team of people to execute properly. It requires a head designer to create the look and feel of the website, and a programmer to make sure that the elements end up in the final website. Beyond that, the programmer also makes sure there’s no bugs, dead links, or any other problems on the backend. Here at the Niki Jones Agency, we have a staff of well-trained professionals in web design. We have head designers to create the look of your website, copywriters to write the copy for your site, and programmers to fit them all together and check for errors. If you’re looking to build out a website contact us at 845.856.1266 or at info@nikijones.com.

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