When it comes to social media you might have a hundred different thoughts on how to use it, what to use it for, and if it’s even worth putting the time and effort into it. These would all be logical thoughts because social media has become a little more complex over the last few years. What started as a means to stay in touch with family and friends has now become an advanced platform strategically used to grow awareness of yourself and your business…while still staying in touch with your family and friends. To answer any doubts you may have about whether or not social media is important, the answer is yes, it’s extremely important. Not using social media will ultimately set you back. Most of the population is using it and it would be absurd to disregard that.
Where to start?
It all starts with selecting the platforms you want to use. Certain platforms convey messages differently. But whichever ones you decide to use need to have one thing in common: consistency! Keeping all of your social platforms consistent is how the public will know who you are and how they will perceive you. If you start to put out different messages people may get confused on what your service is or if you are the same company they saw on a different platform.
Engage. Engage. Engage.
Just setting up an account and letting it sit stagnant is nowhere near enough for your social media efforts. Doing such may actually hurt you, as users might think you are no longer in business or are just not relevant anymore. It’s best to create a schedule on when you plan to post and what it is you are posting. This way you don’t forget to post content or forget to promote a special deal. Even after posting, it’s important to engage with your users to create a relationship with them. You can create long-term customers with just a simple comment.
Pay to Play.
Once you get comfortable with your social platforms and understand the fundamentals, it might be time to consider a pay-per-click campaign. This is paid advertising, and it can help you with brand awareness and sales. It might seem scary at first, but platforms like Facebook make paid advertising super easy to set up and maintain. There are also plenty of videos and articles online that can help you with this.
We know that this may seem like a lot of work, and honestly, it kind of is! It’s not easy to maintain an online presence, especially when you have a whole business to run as well. Many people are easily overwhelmed with keeping up with all of this and that’s what the Niki Jones Agency is for! Having someone else take care of your online presence is a huge weight off of your shoulders and can give you more time to focus on your business. If this is something you might be interested in, give us a call and we can discuss how to grow your social media presence! 845-856-1266
Niki Jones Agency