An Effective Plan of Action for Crisis Management is Crucial for Your Company & Brand

Perhaps your business generates sudden negative press publicity that may threaten the integrity of overall business operations. Therefore you may have a crisis on your hands. With the rise of social media and digital interaction there is essentially nowhere for brands to hide when it comes to a crisis. It is critical to engage proactively within the situation, show that you will do what is necessary to rectify the issue, and get back on track in a positive direction.



1. Understand the threats and act quickly.
Your company should have an idea of the potential threats that can face them in any possible crisis situation. Apply pre-planned templates and customize accordingly with the present threat, as effective management responses as quickly as possible.

2. Acknowledge the issue and apologize to the public.
The first 48 hours of every crisis are critical for your business. If there is no explanation upon request then you must tell the public you are looking into it and will keep them updated. Choosing to not communicate within the 48 hour period will lead to an open space filled with negative comments and backlash that ultimately creates a much larger issue.

3. Inform and update your consumers.
Branded social media pages give access to customers seeking questions or concerns regarding your product and/or service. Update your audience through company social media networks and perhaps include FAQ’s on these networks and your website.

4.Look into hiring a crisis management professional or firm.
A team of trained experts will help restore your business’s reputation post-crisis. The issues presented will likely not go away and are not easy to move past. These management teams specialize in resolving the root of the crisis and stand as an excellent decision for businesses.

At the Niki Jones Agency, our dedicated team of professionals can provide you with crisis management public relations and transform a crisis event into positive brand messaging. Feel free to call us today at +1 845-856-1266 or visit our website

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