Niki Jones Agency, Inc. has been honored with a 2025 Internet Advertising Award from the Web Marketing Association! We proudly received the award for Best Government Online Ad for our work with the Ocean County, NJ Health Department on their recent 100th Anniversary awareness campaign, “Time Well Spent: 100 Years of Public Health.” This award-winning digital advertising was executed according to our best practices for digital campaigns – a replicable model we use to achieve real results for our clients.
We believe that successful online advertising is more than just placing ads. It’s about understanding the audience, crafting a compelling message, and strategically deploying it across the right channels. At Niki Jones Agency, Inc., we approach every digital advertising challenge with a blend of creativity, data-driven insights, and platform expertise.
- It Starts with Strategy: We dive deep to understand your target audience, their online behavior, and your specific goals. Then, we develop a robust strategy across platforms like Google Ads and various social media platforms (Facebook, Instagram, TikTok, Reddit, Twitter, Pinterest, YouTube, Nextdoor). We analyze audience demographics and location to ensure your message reaches the right people, maximizing your return on investment. This strategic thinking is a key component of digital advertising intelligence.
- From Clicks to Conversions: Getting attention is just the first step. We focus on creating compelling ad content and designing effective landing pages that turn interest into action. Our marketing and digital advertising design teams work together to tailor the message and visuals to each platform, ensuring a seamless user experience that drives conversions. For Google Ads, we carefully select keywords using tools like Semrush and Google Keyword Planner to align your ads with relevant searches.
- Monitoring the Results: A successful campaign is not static. We continuously monitor performance data and leverage platform insights to make real-time adjustments to keywords, targeting, and bidding strategies. We provide regular reports, offering transparency and demonstrating the impact of your campaign. This ongoing optimization ensures your digital media and advertising dollars are working as hard as possible.
“Time Well Spent” included engaging Google search and display ads, compelling Facebook feed ads, and a dedicated landing page, integrated to highlight a century of public health achievements in Ocean County. Review the campaign assets here.
Winning this Internet Advertising Award for our work with the Ocean County Health Department underscores our expertise in creating impactful b2b digital advertising and public sector campaigns. We are proud to be recognized among the top digital advertising agencies for our innovative and effective strategies. Learn more about the Web Marketing Association and its Internet Advertising Award here.
Whether you’re looking to improve your current campaign results or explore new types of digital advertising and trends, Niki Jones Agency, Inc. has the experience and dedication to help you succeed in the ever-evolving digital advertising environment.
Contact us today for a consultation and let us show you how our data-driven and creative approach can help your organization achieve its online marketing goals.
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