How to Get Started – and Excel – on Amazon

As a small retailer, incorporating Amazon and other omnichannel platforms into your eCommerce and marketing strategies can seem overwhelming. However, with the right approach and professional guidance, it is possible to successfully navigate the complexities of selling on Amazon and optimize the performance of your shop.

One key to success on Amazon is to integrate it into your broader marketing plans. This means considering how your Amazon shop fits in with your other sales channels, such as your website and social media, and using cross-promotion to drive traffic to your Amazon listings. For example, utilizing amazon attribution, you can include links to your Amazon shop in your newsletters or on your website to drive more sales. By treating Amazon as just one part of your overall integrated strategy, you can maximize the impact of your marketing efforts.

Another key to success on Amazon is to work with a marketing agency that has experience and expertise in omnichannel retail. The right agency can guide you through the complexities and help you make the most of its features and tools. They can also assist you in optimizing your product listings, setting up and running advertising campaigns (both on Amazon and external platforms), and analyzing data to inform your plans.

The process and strategy for getting started on Amazon is unique to each retailer, as several factors must be evaluated. Is the seller an established brick-and-mortar location with an existing customer base, or is it an online start-up with a vision? For businesses new to eCommerce, preparations like internal approvals, establishment of product categories, and assessment of competition must be made.

From there, setup and launch of a shop can occur, and marketing can begin. A successful Amazon shop will be supplemented by a digital ad campaign.

One of the most effective tools available to retailers on Amazon is advertising. By utilizing Amazon’s sponsored products, brands, and display ads in conjunction with more standard paid-social and Google campaigns, you can reach a larger audience and drive more sales. This increases visibility of your products, reaches new customers, and ultimately bolsters your shop’s Amazon ranking – which improves sales velocity.

Another best practice for retailers new to Amazon is to optimize your product listings. Make sure they are complete, accurate, and geared toward search. Use high-quality images, clear product descriptions, and relevant keywords to make your products easy to find. Additionally, you should also ensure that your pricing is competitive and that you are providing excellent customer service.

When working with your marketing agency, it’s important to be open to their suggestions and to maintain clear communication. Niki Jones Agency partners with Marketplace Velocity to combine our respective expertise in integrated marketing and eCommerce while directly involving clients in our process. One of the most important roles a retailer can play is to provide organized assets such as product images and descriptions/selling features. Existing marketing strategies, brand briefs, style guides, and eCommerce projections are exceptionally helpful, as are competitor insights.  It’s also essential to keep your agency partners informed of any new developments or changes in your business, such as new products or promotions. This will help them to make better-informed decisions regarding your Amazon shop.

Launching a profitable Amazon shop can be daunting. However, strategy and guidance from a dependable agency will optimize performance and improve your ranking on the platform. To learn more, request a consultation, or get started, click here, or contact

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