How NJA Leads the Way for Woman-Owned Creative Agencies

At Niki Jones Agency Inc., we take pride in being one of few woman-owned creative agencies and an exception to the norm. Our core values of commitment, integrity, quality, and creativity have aided us in becoming a shining example of diversity and inclusion. We are committed to supporting women creatives, founders, and leaders in the design world. Here are a few ways we keep striving for progress:

Defy industry expectations.

The creative industry is changing, in some respects quicker than others. Although the number of women in the creative industry is on the rise, there’s a lack of representation in leadership positions. Only 16% of creative directors are women and only 0.1% of creative agencies are woman-led. Since our founding in 1999, we have been pushing for women’s seats at the proverbial table. As one of the few women at that table, our CEO understands the importance of having a voice in the conversation.

A team that adapts to any project.

The ability to adapt breeds innovation. Our diverse workforce has allowed us to develop a greater number of solutions thanks to multiple points-of-view. Welcoming the voices of women, has resulted in products that adapt to a variety of target audiences, customer needs, and ever-changing markets.

Diversity is a must.

We believe that diversity is essential to a successful project and to delivering inspired results. The Agency provides products and services to customers across the country by utilizing a diverse mix of skills, backgrounds, and experiences. Our workforce is predominantly female, and we draw on the efforts of experts and newcomers to satisfy our clients’ needs. Our efforts led to Crain’s New York recognizing us as a Diversity Champion finalist for the year of 2022.

The value of partnership.

Collaboration and partnership is crucial to any business growing and thriving. Niki Jones Agency is a certified Woman Business Enterprise (WBE) and Disadvantaged Business Enterprise (DBE) in the state of New York. We help women by actively partnering with fellow women-owned businesses who share our values and desire for inclusion. This has allowed us to find innovative solutions to problems and affect positive change in communities worldwide.

For 23 years, Niki Jones Agency, Inc. has given a voice to women in the creative industry while producing innovative and data-driven results. Our emphasis on collaboration, diversity, and inclusion allows us to produce exceptional materials for our clients. In addition to providing a full range of marketing services, Niki Jones Agency provides design, print, publishing and distribution services. To learn more about our agency, contact us at 845-856-1266 or click here.

Comments are closed, but trackbacks and pingbacks are open.