From campaign messaging to client relations, the marketing and creative industry is driven by the flow of ideas – right down to how employees relate to each other and their agency. Marketers and creatives make their livings with their minds, so inclusive workplace cultures that encourage critical thinking, collaboration, and suggestions are conducive to productivity, creativity, and employee satisfaction. At Niki Jones Agency, Inc., we’re building such a culture to the benefit of our team and our clients.
An open culture begins with open doors. Diversity and inclusivity are more than social buzzwords. They are a matter of survival for businesses in an ever-evolving global culture. Inclusive hiring practices promote the diversity of the staff and its collective thinking. Varied viewpoints and experiences allow a marketing team to better relate to audiences and audience segments. Homogony is a hindrance to creativity, while diversity keeps work fresh and original.
When employees feel heard and appreciated, they are more likely to see their own value and that of their work. This promotes productivity and reduces stress. Relaxed minds produce more creative and strategic work, pay greater attention to detail, and meet deadlines more efficiently. While reimagining company culture can be an intimidating task for owners and managers, the overhaul can be broken into broad steps within a companywide effort, as explained by Forbes, here.
A culture of transparency, collaboration, and respect will ultimately attract a greater number of qualified job candidates to a company. Employees are like clients – when satisfied, they’ll tell others. When assured that their role and skill sets are valued, workers can even become employee advocates or brand ambassadors to the public, assisting with recruitment and sales initiatives. As the strength and diversity of a team increases, ideas flow more freely, and dynamic solutions are arrived at faster.
Open communication and a healthy workplace culture can streamline workflow, attract top-tier employees, and improve overall quality. This helps to win new business and generate revenue. No matter the end goal, it is more easily achieved when worked toward by a valued, contented team. Meet ours, here.
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