AI-Powered Search Engines: The Future is Conversational

How people search for information online is changing. Artificial intelligence (AI) is no longer science fiction. Rather, it is reshaping the search engine landscape. Marketers must adapt. Niki Jones Agency, Inc. is here to update you on the rise of AI-based search tools and show you how to leverage them for success.

AI Features Are Already Altering Search

AI-powered search features like Google’s “Search Generative Experience” (SGE) offer more dynamic results than traditional searches. These features answer questions directly on the search engine results page (SERP) using information from various sources. This reduces the need to visit individual websites but could also negatively impact traditional organic traffic.

Learn more about Google’s SGE and generative AI in search here.

The Rise of Conversational, AI-Based Search

The future of search increasingly looks conversational. Gartner, a leading research firm, predicts that by 2026, a quarter of all search volume could be driven by chatbot-like applications. Consumers will interact with these chatbots through voice assistants like Alexa or Siri, asking questions and receiving tailored answers in a natural, conversational way.

Adapting Your SEM Strategy for the AI Era

AI-based search may seem daunting, but marketers can adapt strategies to this evolving landscape:

Embrace AI-powered tools: Many digital advertising platforms already offer AI features. Utilize tools like Google’s responsive ads, which use AI to customize ad content based on user data. Additionally, leverage AI-powered keyword planning and performance tools to optimize your campaigns for better results.

Optimize for voice search: As conversational search becomes more popular, voice search optimization (VSO) becomes crucial. Ensure your website content uses natural language and incorporates long-tail keywords as people might use them in spoken queries.

Prepare for a shift in focus: Organic website traffic might decline as AI search tools answers directly on SERPs. This doesn’t mean the end of SEO. Focus on creating high-quality content that compels users to engage with you directly.

Take Steps Toward SEM’s Future

The world of AI-powered search engines is always evolving. By staying informed and adapting your strategies, you can ensure your brand stays ahead of the curve. Niki Jones Agency offers a comprehensive suite of digital marketing services, including AI-powered solutions to help you navigate the changing search landscape.