No Sticky Situations! Crisis Communications for Digital Events

It’s always been wise to include a crisis communications plan in your event marketing strategy. In 2021 however, the “what ifs” of that plan look a little different than in other years. (Click here to read about our holistic approach to event marketing.) While crisis communication plans generally prepare for the worst case scenarios (like … [Click here to read the complete post…]

Illuminate Their Inbox with Emails for Dark Mode

Email marketing remains one of the most lucrative channels for digital marketing in 2020, returning over $40 for each dollar spent. (Click here to read more about our approach to email marketing.) Still, the success of your email campaign depends on its user-friendliness. Like websites or social media ads, marketing emails must take viewer’s experience … [Click here to read the complete post…]

Hey Niki – Why Does Copywriting Matter?

Siri, Alexa, Cortana – there’s a long list of Artificial Intelligence bots people turn to when they have questions. In fact, nearly half of all U.S. households currently use a smart speaker like Google Nest or Amazon Echo! For this reason, copywriting for voice-activated searches is an increasingly important element in successful marketing. Even though … [Click here to read the complete post…]

School Websites Must Be ADA Compliant This Fall

Back to school looks different this year. Teachers and parents must balance fluctuating health regulations with in-person classes, virtual technology, and working from home. As they handle the precious task of educating our children, they need a reliable, up-to-date, and accessible source of information. In this environment, it is more important than ever that school … [Click here to read the complete post…]

A Return to Minimalism: Responsive Design Principles

We’re dedicating today’s blog to minimalism, the design style that’s sweeping the internet. From crystalline shapes to bold color blocks, responsive design has brought minimalism back into the foreground. (If you’re unfamiliar with responsive design, click here to learn more about it). Before we dive into the reasons for minimalism’s success in the era of … [Click here to read the complete post…]