Did you know the first magazine appeared in 1663? (Click here to read Britannica’s entry regarding the history of publishing.) It’s true. Johann Rist published the first monthly periodical over 350 years ago! Since then, publications have become a staple of our daily lives. We look to newsletters, journals, magazines and catalogs for information about…
When the pandemic struck in 2020, many Americans adjusted their routine to work from home. This transition sparked significant change in how employees operate. Early morning stops at the café became quick trips to the kitchen, while slacks and dress shoes were swapped for loungewear and slippers. Unfortunately, one important change flew relatively under the…
The marketing industry loves buzzwords and over the past few years, literary language has been on the rise. References to storytelling and narrative have headlined hundreds of Forbes articles in the past year, including the recent, “3 Unique Strategies to Selling More with Storytelling” (Click here to read the article in Forbes.) There are a…
Domain name registration is first in a long list of tasks required to build your brand online. And while it may not be as glamorous as web design, it is nonetheless satisfying to type your very own domain name into the address bar. After all, “domain” means an owned or controlled area of territory. Once…
At Niki Jones Agency, we take pride in our commitment to using sustainable energy. So much so, in fact, that the U.S. Environmental Protection Agency has recognized our use of renewable electricity. Since 2008, 87,483 kilowatt hours of green electricity have powered our agency’s computers! You can imagine our surprise, therefore, when we learned about…
It’s always been wise to include a crisis communications plan in your event marketing strategy. In 2021 however, the “what ifs” of that plan look a little different than in other years. (Click here to read about our holistic approach to event marketing.) While crisis communication plans generally prepare for the worst case scenarios (like…
Email marketing remains one of the most lucrative channels for digital marketing in 2020, returning over $40 for each dollar spent. (Click here to read more about our approach to email marketing.) Still, the success of your email campaign depends on its user-friendliness. Like websites or social media ads, marketing emails must take viewer’s experience…
Siri, Alexa, Cortana – there’s a long list of Artificial Intelligence bots people turn to when they have questions. In fact, nearly half of all U.S. households currently use a smart speaker like Google Nest or Amazon Echo! For this reason, copywriting for voice-activated searches is an increasingly important element in successful marketing. Even though…
Back to school looks different this year. Teachers and parents must balance fluctuating health regulations with in-person classes, virtual technology, and working from home. As they handle the precious task of educating our children, they need a reliable, up-to-date, and accessible source of information. In this environment, it is more important than ever that school…
Imagine it’s early in the morning. You’re about to leave for work when it hits you: you want a really good breakfast sandwich. Not just any breakfast sandwich, but something that will keep you smiling all day long. Wait – didn’t you see an advertisement for a new breakfast joint in town? Maybe they have…