In the fast-paced business world, “marketing” is often thrown around as a catch-all term for any communication efforts aimed at promoting a product, service or organization. But for those in the trenches – business owners and marketing managers alike – understanding the differences between branding, marketing, and advertising is crucial for building a successful communications…
How people search for information online is changing. Artificial intelligence (AI) is no longer science fiction. Rather, it is reshaping the search engine landscape. Marketers must adapt. Niki Jones Agency, Inc. is here to update you on the rise of AI-based search tools and show you how to leverage them for success. AI Features Are…
Although only a year old, Threads, Meta’s take on Twitter/X, has earned its place in discussions of major social media platforms. The app has rebounded from the slump in growth that followed its explosive launch in July 2023 and has surpassed 150 million active users. Threads focuses on close-knit communities, allowing users to initiate and…
Out-of-home (OOH) advertising (those billboards and bus stop signs you see every day) might seem outdated in our digital age, but don’t be fooled! OOH advertising is experiencing a renaissance. Modern digital out-of-home advertising (DOOH) helps businesses bridge the physical and digital realms and can be integrated with broader digital marketing campaigns. This increasingly popular…
Imagine cutting through marketplace noise with a brand powerful enough to engage both eyes and ears. Sonic branding, the strategic use of audio elements to create a unique brand identity, is no longer a niche tactic – it’s a fundamental aspect of building a memorable and emotionally resonant brand. What Is in Sonic Branding’s Toolbox?…
In today’s content-saturated world, businesses need to cut through the noise and stand out. Enter audio marketing, a dynamic strategy that leverages the power of sound to connect with your target audience on a deeper level. While it originated in the golden era of radio, modern audio marketing, including podcast content marketing and sonic branding,…
In the ever-evolving landscape of small businesses, standing out from the crowd is paramount. But what truly sets your brand apart? Beyond products and services, consumers are increasingly drawn to companies with a clear sense of purpose. This is where two key branding elements come into play: purpose statements and mission statements. While often used…
In today’s dynamic business landscape, keeping your brand fresh and relevant is crucial for continued success. When considering a change, you might wonder: is a brand refresh or a complete rebrand the right move? Niki Jones Agency, Inc. is experienced helping businesses of all sizes navigate the world of brand identity. Here are key factors…
The marketing landscape is ever-evolving, and artificial intelligence (AI) is rapidly becoming an indispensable tool. With names like ChatGPT and Google Gemini emerging, it can be overwhelming to choose the best AI tools for marketing. Both offer a range of features, but understanding their strengths and weaknesses is crucial for maximizing your marketing ROI. Assessing…
The marketing landscape is undergoing a significant shift, and women are at the forefront of this change. No longer a male-dominated field, marketing has seen a remarkable influx of female talent, with women now comprising a staggering 60% of marketing management-level roles and general marketing employees. This rise in female leadership is not just a…