Like all modern media, integrated marketing can be influenced by current events. A seemingly unrelated news item can cause significant changes to an established strategy. As a strategic marketing and creative services firm in the New York market, Niki Jones Agency is used to adapting with changing circumstances to make sure the right audience gets…
A crisis is perpetually around the corner for any organization. Effective crisis communication is key to avoid significant damage to your reputation with your stakeholders. Preparation won’t erase the crisis but will set the foundation for navigating the situation. Ineffective communication not only aggravates the crisis but threatens the integrity of your business. Key…
FOR IMMEDIATE RELEASE Niki Jones, Niki Jones Agency (845) 856-1266 projects@nikijones.com New Service Helps Local Businesses Take First Steps Online Hudson Valley Lights On, a newly launched online market place, is striving to help local businesses in the post-lockdown economy. By providing a free directory of area businesses still in operation, the site…
Have you recently added digital to your marketing mix but are seeing no ROI? You might want to adjust your approach. Chances are, your ones-size-fits-all marketing firm didn’t advise you correctly. Your first investment is not buying digital ads. Your first investment is developing content. This can be fixed, with a little time, effort, and…
FOR IMMEDIATE RELEASE Niki Jones, Niki Jones Agency (845) 856-1266 projects@nikijones.com Donation Helps Salvation Army Port Jervis Corps Provide Food to Residents Port Jervis, NY – Residents effected by the COVID-19 pandemic’s economic fallout will continue to have access to food thanks, in part, to the generosity of New York City-based Vibrations Promotions.…
We are in crisis mode! All of us. As a country. One scary, invisible catastrophe has struck us down. We feel it together. As individuals. As families. As communities. As businesses. And it hurts, badly. Now, imagine if no one spoke about it. No communication. No phone calls. No emails. No social media. No video…
By Heather Yakin Times Herald-Record Posted Mar 23, 2020 at 7:30 AM PORT JERVIS – A local marketing and public relations agency is developing a new artificial intelligence-based application that could help medical businesses or local governments provide answers to the public about coronavirus and about services offered to the public. Niki Jones, CEO of…
Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative, and Advertising Agencies Hudson Valley & NYC — Niki Jones Agency, Inc, an award-winning full-service public relations and integrated marketing agency which has been in business for over twenty years, has been accepted into Forbes Agency Council, an invitation-only…
By Times Herald-Record Staff Posted Jan 4, 2020 at 8:01 PM They are not politicians or highly paid business folks. They’re not necessarily household names — unless you, too, are active in your community. These 20 local individuals are people identified by the Times Herald-Record reporters as key influencers in the region — people who…
Hudson Valley, NY – ADA compliance is changing the way Americans browse the Internet. While there have long been calls to make the web accessible to the differently abled, in recent years, Department of Justice requirements coupled with a surge in lawsuits have made compliance a necessity for websites and their owners. Signed in 1990,…