Illuminate Their Inbox with Emails for Dark Mode

Email marketing remains one of the most lucrative channels for digital marketing in 2020, returning over $40 for each dollar spent. (Click here to read more about our approach to email marketing.) Still, the success of your email campaign depends on its user-friendliness. Like websites or social media ads, marketing emails must take viewer’s experience … [Click here to read the complete post…]

Hey Niki – Why Does Copywriting Matter?

Siri, Alexa, Cortana – there’s a long list of Artificial Intelligence bots people turn to when they have questions. In fact, nearly half of all U.S. households currently use a smart speaker like Google Nest or Amazon Echo! For this reason, copywriting for voice-activated searches is an increasingly important element in successful marketing. Even though … [Click here to read the complete post…]